7 December 2000

BlowUp Media strikes NCP hoardings deal

Poster contractor BlowUP Media has won the contract to build and sell advertising hoardings on the outside of NCP car park buildings. The European poster company, which launched in the UK three months ago, builds giant poster displays averaging 140m sq in size. The company already has 280 permanent sites in Europe, and also operates […]

Brylcreem gets greasy as Becks tells his story

Three years ago when Brylcreem offered a reported £4m to David Beckham to be the face of its hair cream, it hardly expected the Manchester United and England midfield star to have his head shaved. So when Beckham’s Real Story appeared on ITV, Brylcreem finally saw the chance to get its own back by placing […]

GWR rejigs divisions to prepare for media ownership relaxation

GWR has restructured in to five UK divisions. The move is intended to make the group more responsive to the forthcoming relaxation of media ownership regulation. The Communications Reform White Paper, due to be published before the end of the year, is expected to relax media ownership limits and to clear the way for a […]

Digest

Licensing company HIT Entertainment is talking to toy companies in the UK about launching a range of cuddly toys based on Sheeep, an animated series for four to seven-year-olds on BBC One. Sony Creative Products already produces a range in Japan. There are also plans to launch Sheeep clothing, stationery and games.

Digest

…BBC Interactive has joined up with online broadcast company MediaWave to deliver webcasting of the Scottish Parliament.

Digest

Ogilvy has created a TV ad campaign for Mattel Games promoting the word game Scrabble. The ads, which feature the strapline “make words, make points”, will be aired on satellite, ITV, GMTV and Channel 5.

Heineken ‘will review’ £6m brief

Heineken has admitted it will review its UK advertising when its distribution contract with the Whitbread Beer Company, now owned by Interbrew, comes to an end. The &£6m Heineken account is handled by Lowe Lintas & Partners which also handles advertising for Stella Artois, as well as Whitbread beer brands such as Whitbread Beer and […]

Poster Watch: and the best are…

Sure’s Invisible Stick deodorant campaign easily outpaces the other nine posters in the recall charts this month, but Nike’s ‘Sportspeople’ poster proved to be the nation’s favourite with a 73 per cent approval rate

Digest

UPC-owned high-speed cable Internet service Chello Broadband’s proposed $5.6bn (&£4bn) merger with US ISP Excite@Home has been called off, reportedly because of a failure to agree on funding issues and management structure.

Digest

SMG Radio is bidding for the analogue radio licence in South and West Yorkshire in an attempt to expand its area of operations.

Digest

Virgin Radio has launched a standalone sister station on the Internet.Virgin Radio Classic offers a 24-hour selection of classic rock artists from the Virgin Radio playlist, and is part of a move by the company to provide an increasingly focus

Toyota adds senior role to marketing team

Toyota GB has created a new senior communications role to oversee all of its advertising and direct marketing. Mark Hall, who moves internally from fleet sales has been promoted to the position of general manager, communications. Hall, who starts on January 1 2001, will also be in charge of new media, customer relationship marketing and […]

Latest from Marketing Week