7 February 2002

Nivea unveils lipstick-size on-the-go deodorant stick

Beiersdorf-owned Nivea is to launch what it claims is the world’s smallest deodorant – the size of a lipstick – in the UK in April. The new mini Nivea deodorant is only 10cm long and 1.5cm wide. It is already available in some European markets. According to health and beauty goods buyers, the UK launch […]

Amerada Hess launches Woolwich tie-in ahead of sell-off by US parent

Utility company Amerada Hess has teamed up with Woolwich to sell gas and electricity to the bank’s customers from next month. The joint venture, called Woolwich-Amerada Gas and Electricity, has puzzled the industry, which has been waiting for the sale of the utility company since last year. Amerada Hess US-based parent company, Amerada Hess Corporation, […]

Digest

Publicis is to launch a television commercial for Asda on February 11. Media is through Carat.

TBWA/London loses AXA Group after reshuffle prompts ad review

AXA Group is moving its ad business out of TBWA/London, ahead of a brand-building campaign this year. The review has been triggered by last month’s arrival of John Bines as the company’s first group marketing and services director (MW December 13). Bines was drafted in from Royal & SunAlliance to create a unified brand strategy […]

Digest

General Motors in the US has handed the account for its Saturn division to Goodby, Silverstein & Partners.

Somerfield ousts brand chief in rejig

Somerfield Stores has ousted group brand director Nick Adderley and is reviewing the role of group marketing director Stephen Barnett, as part of a restructure. Separate business units will now handle marketing for Somerfield and Kwik Save. Business director David Coxon becomes commercial director and will handle marketing at the Kwik Save business unit, set […]

Gallaher tipped to ditch CDP Media in £4m review

Tobacco company Gallaher is understood to be reviewing its £4m media business out of CDP Media. As Marketing Week went to press Gallaher was unavailable to confirm whether the work was being consolidated into its other media agency Walker Media or was out to pitch. CDP Media managing director Barry Jenner refused to comment. CDP […]

Digest

Keith Hendry has been appointed interim marketing director at Thomas Cook. He was previously head of sun and retail environment marketing.

Digest

Citigate Lloyd Northover has won an account from Worcestershire County Council to create a brand for a new technology ‘corridor’ running along the A38.

Chipping away at the hi-tech sector

Technology manufacturers and retailers are feeling the pinch as demand slows, profits fall and brands crumble. Unless new revenue streams are created they will not survive.

Digest

Bryant Homes has put its £2m media account out to pitch. The incumbent, TCS North, is also pitching for the business.

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