7 February 2013

Andria Vidler on… Crisis management, HMV and more

Also in this story EMI remixed for a digital age: cover feature EMI: Timeline of a music giant marketer2marketer: Spotify’s Chris Maples quizzes EMI’s Andria Vidler Parlophone, John Lewis and Gabrielle Aplin: music and brand partnership Crisis management We’ve had a massive economic downturn, there’s been huge change in the music industry and on the […]

Parlophone, John Lewis and Gabrielle Aplin

Parlophone signed singer-songwriter Gabrielle Aplin when it was officially still part of EMI last February. The 20-year-old from Wiltshire caught the attention of the record label by posting videos of herself performing acoustic cover versions of popular songs on YouTube.

EMI: Timeline of a music giant

Also in this story EMI remixed for a digital age: cover feature marketer2marketer: Spotify’s Chris Maples quizzes EMI’s Andria Vidler Parlophone, John Lewis and Gabrielle Aplin: music and brand partnership Andria Vidler on… Crisis management, HMV and more 1931 The Columbia Graphophone Company and The Gramophone Company, owner of the His Master’s Voice record label, […]

marketer2marketer: Spotify’s Chris Maples and EMI’s Andria Vidler

Also in this story EMI remixed for a digital age: cover feature EMI: Timeline of a music giant Parlophone, John Lewis and Gabrielle Aplin: music and brand partnership Andria Vidler on… Crisis management, marketing music and more Chris Maples, vice-president of Europe at Spotify, asks: Many acts are now multi-talented content creators. What’s next after […]

Art of gifting under threat

hmv

It has been one casualty after another on the UK high street with Jessops, HMV and Blockbuster going into administration in the same month. As stores made their announcements, the subsequent furore over whether paid-for gift cards and vouchers would be accepted highlighted the issue of consumer protection.

How far should programmatic marketing go?

Ashley Friedlein

There is a rise in ‘machine marketing’ under way. This is most evident in digital marketing, where algorithms and automation can help create efficiencies across campaigns. But how far should marketers rely on programmatic marketing as part of the mix?

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