7 January 1999

Chipping away at tradition

Anyone who watches television or visits their local bookshop might be forgiven for thinking that Britain has become a nation of obsessive cooks. Every second TV programme seems to be a cookery show, while Delia Smith, Nigel Slater, Nigella Lawson, Two Fat Ladies et al top the nation’s bestseller lists with culinary bibles. But the […]

Labour hunts members

The Labour Party is attempting to reverse its plummeting membership since the general election with a relaunched recruitment drive led by newly-hired direct marketing agency Brann London. It is understood that the party is still in discussions with Brann, but that a formal appointment could be made by the end of this week. Both refused […]

Briefs

MindShare commercial director Bill Kinlay has been made chief executive of MindShare’s operation in Ireland, which is due to open in March. The company, which has billings of 36m and 23 employees, will be the country’s biggest media agency… …Giulio Malegori, director of Blumedia, the Italian CIA Medianetwork company, has been hired to run the […]

BT counters talk of ‘Dixons effect’

I read your article on the deregulation of the telecoms market “Dixons jeopardises BT’s lead” (MW December 3 1998) with some surprise, especially with regard to BT’s consumer position and retailer relationships. The UK telecoms equipment market remains one of the fastest growing retail sectors with more than 20 per cent growth year-on- year before […]

New director of marketing for Campbell

Campbell Distillers has appointed a new marketing director for the UK after losing its previous director to a subsidiary of its parent company Pernod Ricard in Spain. Mark Davis, formerly marketing manager with the spirits company, has been promoted to director following the departure of his predecessor Sergio Marly to an equivalent position with Pernod […]

Ford and BT line up 4m World Cup sponsorship deal

Ford and BT have emerged as the final two sponsors of the Rugby World Cup to be held in Wales this year. They have paid 2m each to sponsor the fourth finals, which gives them access to official World Cup logos and perimeter board advertising at all 41 games. The other competition sponsors are: Coca-Cola, […]

Dennis Publishing title Stuff folds

Stuff, Dennis Publishing’s magazine guide to men’s gadgets and consumer products, is to close just two years after its launch. The current January-February issue will be the last. Six jobs in advertising and editorial could go. Stuff was launched in the UK as a bi-monthly magazine in November 1996, eventually becoming a monthly in June […]

Digests

The Cartoon Network is understood to have appointed Wieden & Kennedy to its 2m account in the UK and Holland. Laura Ashley has shortlisted Leagas Delaney and WCRS to pitch for its 1m creative account. Furniture Village has shortlisted Young & Rubicam, Team Saatchi and Osprey to pitch for its 6m creative account. BT’s shortlist […]

By Amanda Wilkinson and Stephanie Bentley

MindShare has retained its hold on Kellogg’s media buying accounts in France, Belgium, the Netherlands, Spain, Portugal and Italy after a head on pitch with Carat. The agency’s success comes shortly after it was ousted from Kellogg’s media buying accounts in Germany, Austria, Switzerland and Eastern Europe by Carat in December last year (MW December […]

Pfizer picks Aegis for $200m media business

Pharmaceutical giant Pfizer, manufacturer of impotence drug Viagra, has handed its $200m (120m) media planning and buying account to Aegis. Shares in the UK-listed company rose 4.75p above Monday’s closing price to 92.5p. Investment bank HSBC upgraded Aegis’s share status to “buy”. Ray Kelly, chairman and chief executive of Carat Group UK, says: “It’s our […]

Swedish Match challenges Rizla with 3m relaunch of Swan brand

Swedish Match is relaunching its Swan range of cigarette papers, filters, matches and lighters in an effort to make roll-ups more respectable and to steal share from Imperial-owned rival Rizla. The 3m investment includes a poster and press advertising campaign created by Mellors Reay & Partners and a sponsorship deal with London’s Jongleurs Comedy Club. […]

Sunday Business hands 2m task to Lansdown Conquest

Sunday Business has hired Lansdown Conquest to handle its creative and strategic advertising brief. The account, which Sunday Business claims is worth 2m, was previously held by DMB&B whose contract ended in November. Andrew Hart, Sunday Business managing director, says: “A similar creative strategy was put forward by all the pitching agencies but Lansdown Conquest […]

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