VisitLondon reviews tack in the light of bombings

VisitLondon is reviewing its marketing strategy to attract visitors back to the capital after last week’s bombings. Marketers at the tourism body, which is responsible for promoting the capital in the UK and abroad, have been meeting industry partners to formulate a response to an expected downturn in business as a result of the attacks. […]

Walkers in massive iPod SMS giveaway

Walkers Snacks is trying to shore up sales of its core range of crisps with the launch of a multi-million pound iPod Mini giveaway. It is thought that the promotion is designed solely to boost volume sales of the core Walkers range, a key element of Walkers’ strategy for this year, owing to declining sales. […]

British Airways creates board-level chief marketer position for George

British Airways commercial director Martin George is to be promoted to chief marketing officer, with a seat on the board, at the company’s annual general meeting next Tuesday. He will be the first BA marketer to make it that far up the corporate ladder. The move comes as BA reviews its £60m ad account, held […]

British Airways creates board-level chief marketer position for George

British Airways commercial director Martin George is to be promoted to chief marketing officer, with a seat on the board, at the company’s annual general meeting next Tuesday. He will be the first BA marketer to make it that far up the corporate ladder. The move comes as BA reviews its £60m ad account, held […]

Hasbro puts major support behind B-Daman game launch

Hasbro, the toys and games company, is rolling out a heavyweight campaign for one of its biggest UK toy launches this year, the B-Daman board-game range. The toys are being rolled out to stores this month and are to be backed by a massive integrated marketing push featuring television, online and point-of-purchase advertising. The TV […]

Inspiring a positive attitude

In order to host the 2012 Olympic games, London not only had to try to convince the IOC, but gain the support of the British public. An impressive integrated marketing campaign proved highly effective

Freeview viewer numbers soar towards 10 million

The total number of UK digital viewers has grown by 3.5 million in the past six months to 32.4 million – and Freeview, the free-to-air digital television service, has been the major factor in that growth. According to new figures from BMRB’s six-monthly Audience Interaction Monitor (AIM), Freeview added an extra 3.4 million viewers in […]

RFL appoints director of marketing

The Rugby Football League has appointed Simon Malcolm as director of marketing and corporate communications. Malcolm was director of marketing at Greater Manchester regeneration firm Partners IN Salford.

Boots unveils ‘trust’ advertising push

“Trust Boots” will be the slogan underlying the health and beauty retailer’s new advertising branding push, which begins on Sunday. Created by Mother, the campaign has been designed to reinforce Boots’ expertise in health and beauty and emphasises the fact the retailer is one of the most trusted consumer brands in the UK. The campaign […]

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