The Aussie CMO getting under the skin of Brexit Britain

Meet Ed Smith, the Australian CMO on a mission to get under the skin of the UK population by interviewing 500 people in 100 towns and cities. We ask him whether more marketers should be seeking a perspective from outside the London bubble, given how Brexit has revealed the disparity between the capital and the rest of the country.

How to create compelling data stories

What characteristics do great data-driven marketing and data strategy have? What must award-winning work do or achieve? With the entry deadline less than two weeks away, our experts tell us what they’ll be looking for when they’re judging the Data Storytelling Awards this year.

The Marketing Echo Chamber


Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here

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