Digest

DDB Worldwide is to lay off ten per cent of the staff in its Chicago and New York offices. The move follows BMP DDB’s recent redundancies in the UK.

Digest

Kenwood, the sound equipment manufacturer, is looking for an agency to create a new campaign for its consumer products.

RFU courts sponsor for revamped Rugby cups

The Rugby Football Union (RFU) will repackage and restructure its domestic cup competitions next season, in anticipation of naming a new title sponsor. The sponsorship package should generate around £7.5m in a three-year deal covering the tournaments. Tetley’s sponsorship of the Tetley’s Bitter Vase, Tetley’s Intermediate Cup and the Tetley’s Bitter Cup – rugby’s equivalent […]

McCarten quits Reuters as restructuring begins

Reuters’ chief marketing officer Kevin McCarten is leaving the company after just six months, becoming a victim of the company’s plans to become more consumer-focused. McCarten, former group marketing director at Sainsbury’s, says the job he was recruited to do “has not materialised”. He says he has not been made redundant and is talking to […]

Digest

Online music sales will be worth £6.8bn by 2006, accounting for 21 per cent of the total £32.8bn music market according to Informa Media Group. CDs will still account for 60 per cent of Internet sales, but subscription-based music services – currently almost non-existent – will make up 23.5 per cent, while one-off downloads will […]

Digest

McDonald’s has appointed Jeff Kindler in the new role of president of brands to look after recent acquisitions Aroma Café and Pret A Manger.

Uncertainty dogs digital ads

According to recent research by BMPtvi, while consumers understand the attraction of digital TV, advertisers are not so clear about the benefits, in particular the interactivity it offers.

Digest

Curio has created a £500,000 press and poster campaign for London Zoo, inviting visitors to ‘Discover your wildlife Oasis’.

Digest

Intelligent Finance (IF), the Internet and telephone bank set up by the Halifax, had signed up 156,000 customers by the end of April, with 50 per cent of new customers coming to the bank via the Internet. IF said it was on track to reach its target of 500,000 customers by the end of November, […]

Spotlight: Football

Football may be considered the national game and is followed with enthusiasm by six out of ten men in the UK. But football authorities and the clubs seem unable to translate that enthusiasm into formal support for a club, or to get fans to pay

ITC investigates New Baby nappy campaign

A TV ad for Pampers nappies may be taken off the air after 125 people complained that it was offensive and put them off their food. The ad, which promotes Pampers New Baby Total Care range for new-borns and small infants, claims that the nappies have a special lining which absorbs “pee and soft poo”. […]

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