Launching the lead balloon

Do you know anyone who actually likes the recently-unveiled London 2012 Olympics logo? How could they have got it so wrong in terms of public and professional response? And what does the whole incident say about the UK’s branding and marketing industry? By John Stones

Future returns to profit under turnaround plan

Magazine publisher Future has returned to profit in the first six months of the year, with chief executive Stevie Spring claiming her turnaround strategy is working. Better than expected online revenues and restructuring benefits have helped the consumer publisher’s fortunes. It has announced pre-tax profits for the six months to March 31 of £8.6m and […]

Price sites take a direct hit

Direct Line, the first no-middleman insurance service, has launched a salvo against price comparison sites, saying these ‘people’s champions’ are merely brokers in disguise. And with sky-high valuations in the news, the future is not so assured for switch sites. David Benady reports

Olympic logo agency was ‘most economic’ choice

Wolff Olins, the branding agency behind the much-derided London 2012 Olympic Games logo, won the contract to design the emblem after providing “the most economic financial proposal,” according to a letter leaked to Marketing Week. The AAR – the advisory agency hired by the London Organising Committee of the Olympic Games (Locog) to coordinate the […]

KFC supports new product with ad push

KFC is supporting the launch of its new Wrapstar sandwich with a TV ad showing an accident-prone young man enjoying a mess-free lunch thanks to the fast food chain. The campaign breaks on June 18. The ad shows a busy man having a bad day where he knocks a pot plant onto his keyboard, gets […]

Sky reignites public feud with Virgin Media

BSkyB has reignited its public war of words with rival Virgin Media, claiming cable customers “deserve better”. The marketing push comes just days after Virgin Media announced the launch of Virgin 1, a TV channel aimed to challenge Sky One.  The satellite giant has taken out full page adverts in the national press outlining what […]

Ofcom secures support for PSP plans

Ofcom says its Public Service Publisher (PSP) proposal has received “positive” feedback from the majority of respondents to its initial consultation. The creation of the PSP, which is backed by Ofcom chief executive Ed Richards and Culture Secretary Tessa Jowell, would be used to plug a £300m anticipated shortfall in public service programming. The media […]

Ex-Starcom chief Roberts in talks over start-up agency

Andy Roberts, the former client managing director at Starcom, is poised to return to the industry with the launch of a start-up agency. It is understood that the new venture is due to officially launch in September. Roberts, who left Starcom after nearly 20 years in March, is thought to be in talks with two […]

BBC Global Channels appoints worldwide marketing chief

BBC Worldwide has poached Warner Bros UK marketing head Beck Diver to lead the marketing of its international channels. Diver joins BBC Worldwide, the commercial arm of the corporation, in the new role of vice-president of marketing for BBC Global Channels. She will lead the global marketing of the new BBC-branded portfolio of five channels: […]

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