Culture strength is US weakness

American popular culture rules the world. This offers unique advantages for US companies, but they must beware of European antagonism to cultural dominance, says John Shannon. John Shannon is president of Grey International.

The X files

With Japanese companies eating into its Eastern Europe market, Xerox briefed Aspen to devise a branding and awareness campaign. Daney Parker reports on how the agency used data analysis to bridge language and cultural divides, boosting the com

British Airways focuses on leisure to increase share of holiday traffic

British Airways plans to mount a new marketing offensive on the leisure travel market after three years of heavy investment in improving its premium, first and business class services. BA chief executive Robert Ayling says the airline will be investing in the leisure side of its business again. The shift in emphasis comes after fresh […]

Men magazine readers shun male models in advertising

Men are turned off by male models in magazine advertising, according to new research by EMAP Magazines. The most effective advertising for men in magazines are campaigns that are consistent, with witty, mentally challenging themes, such as Boddingtons, Silk Cut, Michelob and Smirnoff. Ads that carry lots of information and push a sales message hard […]

Elvis’ leggy lovely goes out on a limb

The new boss of the Official Elvis Presley Fan Club of Great Britain is setting herself a bit of a marketing challenge: dispelling the stereotypes surrounding fans of The King. Incoming president Julie Mundy, described in the nauseating press release to Marketing Week as a “26-year-old Long Legged Girl who incidentally wears short dresses”, is […]

Men magazine readers shun male models in advertising

Men are turned off by male models in magazine advertising, according to new research by EMAP Magazines. The most effective advertising for men in magazines are campaigns that are consistent, with witty, mentally challenging themes, such as Boddingtons, Silk Cut, Michelob and Smirnoff. Ads that carry lots of information and push a sales message hard […]

WPP close to winning global telecoms launch

The WPP Group is believed to have the edge in a pitch against Dentsu, Young &Rubicam for the multimillion pound worldwide brand-building and launch campaign of hand-held satellite phone service ICO Global Communications. The ICO system, which will allow users to make phone calls from anywhere on earth, even the summit of Everest or the […]

Latest from Marketing Week