Go partially vindicated over anti-Ryanair ads

The battle between low-cost airlines Go and Ryanair intensified this week when the Advertising Standards Authority ruled that Go was justified in belittling Ryanair’s service in an ad campaign. A national press campaign by Go criticised Ryanair’s use of secondary airports, which may be more expensive to travel to and from than the major airports […]

Go partially vindicated over anti-Ryanair ads

The battle between low-cost airlines Go and Ryanair intensified this week when the Advertising Standards Authority ruled that Go was justified in belittling Ryanair’s service in an ad campaign. A national press campaign by Go criticised Ryanair’s use of secondary airports, which may be more expensive to travel to and from than the major airports […]

Motorola V70 launches with £5m ad push

Motorola is targeting “stylish adults” in a £5m ad campaign for its new V70 “swivel phone”. Available in April, the phone is billed as Motorola’s most revolutionary design since the “clam shell” appeared in 2000. The TV, press and poster campaign, launching at the end of the month through Ogilvy & Mather, will focus on […]

Foster’s-sponsored F1 ads to air on Capital

Capital Radio is to broadcast a series of Foster’s-sponsored Formula One bulletins in a £1m deal with Scottish Courage, which distributes the Australian lager. The race bulletins, fronted by ITV sports presenter Elton Welsby, will be aired over four days on each of the 17 remaining Grand Prix race weekends, starting on March 15. Welsby […]

Digest

Ht:communications has been appointed to handle the media, creative and strategy development for Maple Leaf Food’s New York Bagel brand.

Digest

IPC’s Muzik magazine will relaunch on March 13 with a new logo and extra editorial features and sections.

Detergent giants hunt ad agency for ‘green’ drive

Detergents trade body UK Cleaning Products Industry (UKCPI) is seeking a creative agency to handle an industry-wide multimillion pound campaign to inform consumers about the environmental commitment of its members. The campaign, planned for early summer, will be funded by UKCPI’s members, which include Unilever, Procter & Gamble (P&G) and own-brand manufacturer McBrides. The decision […]

Digest

JKR Design has redesigned the KP’s Hula Hoops XL range to target a slightly older market.

Digest

Leeds & Holbeck Building Society is to launch a credit card, which will be managed by Morgan Stanley.

Digest

Schwan’s, the frozen pizza manufacturer, has promoted customer marketing manager Katherine Nicholson to the newly created post of UK marketing manager.

Former ITV Digital boss moves to NTL

NTL has appointed Matthew Seaman, a former director of interactivity at ITV Digital, as its TV product marketing director. Seaman, who left ITV Digital last year, reports to NTL director of TV Rod Henwood. Seaman says: “I am responsible for the marketing of the TV product to existing customers and new customers. The aim with […]

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