Virgin audience up 20 per cent

The remarkable ability of Chris Evans to attract listeners to Virgin Radio shows no sign of slowing down, with the station’s audience growing by 20 per cent across its AM and FM channels for the second quarter running, according to the latest Radio Joint Audience Research (Rajar). The station, owned by an Evans-led consortium, now […]

Talent shortage is a real danger

I am delighted that the shortage of skilled IT staff in direct marketing was highlighted in “Talent Contest” (MW April 23). However, this issue is much bigger than some commentators seem to appreciate. Research from the Gartner Group indicates that the majority of large businesses will outsource their IT functions by 2003. This trend is […]

Dyson complains to ASA over ads by rivals

Dyson, the vacuum cleaner company which has been sued over its advertising campaigns, has itself complained to the Advertising Standards Authority about two of its rivals. Dyson was sued by an alliance of European consumer electronics companies made up of Bosch, Electrolux, Miele, Nielfisk, Philips and Siemens, for claiming that bags in conventional cleaners clog […]

Brewers droop as Government gives them another hammering

It’s always been quite a challenge to feel sorry for the brewers of Britain – that motley collection of bucolic businessmen that has exercised disproportionate political power historically through the production and means of distribution of a product so instilled in British culture that it might be considered a consumer essential, rather than a leisure […]


The World Advertising Research Center, a collection of online data on advertising best practice from around the world, was launched this week by marketing and advertising publisher NTC Publications. The two-year project has been led by research consultant Colin McDonald. Winston Fletcher, chairman of the Bozell UK Group, chairs the World Advertising Research Center. Louise […]

Steer away from fantastic prices

Regarding the article Fantasy Football chases sponsors (MW April 23). Am I missing something? No ITV, no commercial World Cup opportunity for Avalon’s Fantasy Football. Media owners want quality programmes and will happily pay handsome sums for them. They survive on the commercial revenue generated from their product; if that opportunity is taken from them […]

Getting to real brand issues

The description “badly marketed”, when applied to the ECR Europe initiative, is justified by Alan Mitchell’s response (MW April 30). His alternative description, “the campaign for real brands and real marketing” misses the significance of the initiative. The issues are “whose brands” and “whose marketing” are the more realistic? Is it the traditional packaged goods […]

Spanish steps to avoid pitch pain

Despite an apparently healthy level of advertising expenditure growth, latest reports from Spain suggest that some of the country’s advertising agencies are struggling to generate proportionately high revenue increases. The advertising market as a whole grew by some 5.6 per cent in 1997 while agency income was up by only two to three per cent […]

Jeyes calls Parozone pitch

Jeyes, parent company of brands which include Wet Ones and Quickies, is talking to agencies about its Parozone bleach brand. The company is understood to be briefing four agencies on a possible advertising campaign. Cowan Kemsley Taylor, now part of RPM3, won the 3m Jeyes account in June 1996, when it was reviewed out of […]

SAA reviews its worldwide ad account

South African Airways (SAA) has called a review of its global advertising account following a decision to handle the account on a market-by-market basis. The decision marks a return to the system the airline used until 1995, when it centralised its worldwide business at Leo Burnett. The airline, owned by the government operated Transnet, is […]

BT to offer teleconferencing service with Internet link-up

BT is to launch a telephone and Internet teleconferencing service this autumn, which gives businessmen and women in distant offices the chance to “see” each other. Conference Call Forum aims to do away with the confusion of conference calls by giving participants the chance to log onto an Internet site and see “virtual” representations of […]

BA identity is a tail of ‘can do’

Is there still so much of the “can’t do” mentality in the UK that it can get to the spirit of that passionate and gifted designer Marcello Minale? British Airways’ new look is a breakthrough for “can do” in Britain. Bob Ayling should be congratulated. Of course, it’s not to everybody’s taste. An identity as […]

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