Consumers shun advertising during recession

Consumers were less responsive to ad campaigns during the first three months of the year, with the automobile, travel and financial services sectors the worst hit, according to new research. Marketing effectiveness tracking company, The Fournaise Marketing Group, has found that in the first quarter of this year marketing and ad campaigns around the world […]

Clubs expect high sponsor turnover

The majority of Europes top football clubs expect to see a high turnover of sponsors in the next five years as the economic climate increases pressure on brands to show a return on their investment.

Red Bull hunts ad agency for cola brand

Red Bull is understood to be looking for an advertising agency to work on its fledgling cola brand, Red Bull Simply Cola. It is believed that the drinks company has been in discussions with up to seven agencies, though it is not known if there will be an official pitch process. Red Bull launched its […]

Government unveils alcohol promotions code

Supermarkets will be forced to display information on the health impacts of alcohol under Government plans unveiled today (May 13). Revealing its mandatory code of practice on alcohol, the Government says it will use powers from the Food Safety Act to make supermarkets act. It will also ask alcohol retailers to display information about the […]

Tesco pulls all advertising from Facebook group pages

Tesco has today pulled its advertising from all Facebook group pages after new media age revealed the brand’s ads were being served alongside inappropriate and “offensive” content. The move is a policy change for Tesco, which will now only advertise on the Facebook home page or profile pages. The issue of ad misplacement on the […]

John Conlon leaves Virgin Media after nine years

Conlon joined Virgin Mobile in 2000 before it was integrated into Virgin Media in 2007. He was responsible for ensuring Virgin Media’s range of digital content was made available via mobile and was heavily involved in the relaunch of the company’s cross-network mobile portal in December. Virgin Media is currently hunting for a replacement internally. […]

Further publishers investigate moving to paid-for content

Thomson Reuters, owner of global news agency Reuters, is investigating a paid-for model for its consumer site — the latest publisher to step into the debate over paying for online content. It’s the latest in a long list of publishers to express interest (see box below) and follows News Corp CEO Rupert Murdoch’s announcement that […]

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