Last week’s Marketing Week Live 2015 saw some of the biggest names from the some of the UK’s biggest brands regaling and enlightening attendees with invaluable information they can take back to their brands to help them do their jobs better. There were many nuggets but the dominant takeaway for me was the way brands are turning data into insight to drive business performance.
The reason why we have an acquisition strategy is to make sure when we look at businesses we understand: do they fill a talent or strategic need versus a ‘building block’ need? Every company is different and how you handle and manage it according to what the value is to the business is really important. […]