When Santander says, “price is not the be-all and end-all”, it’s a sign that something’s up. Santander has made a name for itself through good deals and aggressive acquisition offers. Call me a cynic, but I suspect its change of tack is less about rebuilding consumer trust and more an attempt to remedy its unsustainable business […]
Lack of alignment around brand or campaign objectives and insufficient engagement at the top end of the client organisation are some of the reasons that client-agency relationships don’t go well. Healthy client agency relationships have to be based on clarity, transparency and trust. The third happens only if the other two are in place.
It’s difficult to find anything nice to say about any of the British banking brands, so let’s not bother. Instead, let’s examine two rogues from a gallery of options, both of whom are currently sharing the limelight. In the red corner I give you The Co-operative Bank and in the blue, The Royal Bank of Scotland.