Management consultants are taking over the space once occupied by agencies and delivering strategies designed for a digital world Who do you trust to advise you on your digital strategy? Eight years ago, this was apparently the question that Accenture was most often asked about interactive media. Since then, it has only grown in importance […]
Almost a year ago Nokia’s UK marketing director, Will Harris, revealed in Marketing Week that a promotion to marketing director for Nokia’s South East Asia and Pacific division would see him and his family resettle in Singapore. Before he left, I spoke to Harris at length about the challenges that faced him. We spoke of […]
A punt at gambling
It’s refreshing to hear marketers recognising that, even in a tough financial climate, price is not always the main factor for consumers (“How to retain customers and build brand loyalty”, MW 9 September).