7 October 2010

What will fill vacuum created by demand for digital strategy 2.0?

Management consultants are taking over the space once occupied by agencies and delivering strategies designed for a digital world Who do you trust to advise you on your digital strategy? Eight years ago, this was apparently the question that Accenture was most often asked about interactive media. Since then, it has only grown in importance […]

Mark Ritson: more of the same is the key to growth

Did you hear the one about the blockbuster movie, the Ritz Carlton hotel, the lubricant and the man who shaved off all his pubic hair? No? Well, let me tell it to you because it’s a cracker and the punchline is just about the best marketing lesson you will ever hear. Let’s start with the […]

A marketer’s passport to global success

Almost a year ago Nokia’s UK marketing director, Will Harris, revealed in Marketing Week that a promotion to marketing director for Nokia’s South East Asia and Pacific division would see him and his family resettle in Singapore. Before he left, I spoke to Harris at length about the challenges that faced him. We spoke of […]

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Google

In his column “What is the top brand? Let me Google it” (MW 16 September), Mark Ritson pointed out the high brand value placed on Google in Millward Brown’s BrandZ Top 100 ranking (April 2010).

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