Safeway marketing director Martin Pugh has left the company following its acquisition by Wm Morrison. His day-to-day marketing responsibilities will pass to Morrisons marketing services controller Michael Bates, who becomes marketing services director. Bates reports to Morrisons joint managing director Marie Melnyk, who has board responsibility for marketing at the supermarket chain. Marketing Week was […]
Brands’ Euro 2004 campaigns use similar imagery. It may be too late for either to back down
Cadbury Trebor Bassett (CTB) is understood to be axing mint and chewing gum brand Trebor 24-7, just over a year after the product was launched in the UK, following poor sales. The launch was CTB’s biggest push last year, in an effort to rival Wrigley’s hold on the mint and chewing gum markets. Industry insiders […]
Ah, Rolls-Royce, that emblem of British engineering and dignity. Although it’s owned by BMW these days, RR is still seen as a British company – it’s just built a state-of-the-art factory at Goodwood, one of England’s most English places. But there is one hitch, and it’s entitled “Friedrich Fruth mit neuer Aufgabe in der BMW […]
Abbott Mead Vickers.BDDO has created a radio campaign for card carton manufacturer Tetra Pak, highlighting the environmental benefits of this form of packaging. The 30-second ad is called More and More.
With so many UK households still not receiving digital, any government that tries to switch off analogue broadcasts is asking for trouble.
L’Oréal is to sell its Biotherm brand in the UK for the first time. The brand has more than 250 water-based beauty and skincare products under its name.
Arnold Interactive, the new media specialist agency, has appointed Steve Taylor as strategic account director responsible for leading the Samsung team. He previously worked as strategist at AKQA.
BBC Worldwide is to review its children’s brands and properties to ensure that food marketed under its popular Teletubbies and Tweenies brands will in future be healthier. It is introducing recommendations to its partners to reduce the sugar, salt and fat content of products such as Tweenies chocolate crispies and Fimbles shortcake.
Virgin Money has appointed Trevor Field as marketing director following a management restructure. Field will work alongside Ker Tyler, who has been promoted from sales and marketing director to director of operations, with a remit to focus on sales and service. Field joins Virgin Money from First Division football club West Bromwich Albion, where he […]
Easter eggs are more popular than ever, but parents’ increasing concerns about their children’s dietary health suggest that sales may be about to pass their peak
The new owner of controversial juice drink Sunny D has confirmed that it will continue to work with Saatchi & Saatchi on the brand. Procter & Gamble clinched a deal last week to sell Sunny D to Boston-based private equity company JW Childs Associates, which has created a freestanding company, the Sunny Delight Beverages Company […]