8 August 1996

Quaker loses UK marketing chief to IDV

Quaker Beverages is losing its commercial director Alistair Bradley, who heads UK marketing for Snapple and Gatorade, to drinks giant IDV. He will become Americas regional director for the Bailey’s cream liqueur operation, based in Dublin. Bradley replaces Frank Fearne, who is being promoted to an unknown role within IDV. Bradley has been with Quaker […]

Camelot signs first Lottery licensing deal with CardCall

National Lottery operator Camelot has signed a licensing agreement with phone card operator CardCall to launch a card in September backed by a 1m advertising campaign through Team Saatchi. The news comes as Marketing Week reveals the financial details behind CardCall and its founder, Michael Zwebner. The new National Lottery ANYphone card will replace CardCall’s […]

Barclays recruits ex-Labatt marketing chief

Barclays Bank has hired former Labatt marketing director David Radford to control its 18m advertising budget. A spokesman for the bank says that Radford is head of personal sector advertising covering all aspects of Barclays Bank products apart from Barclaycard including mortgages, savings, and investments and current accounts. The spokesman says that Radford is not […]

Coke axes global media chief post

Coca-Cola is scrapping the role of international media director, with the result that there will be no single person in charge of the company’s 1.3bn worldwide media budget. The post was last held by Michael Quilty who left to become European chief executive of Ogilvy & Mather’s media arm, The Network (MW July 26), though […]

Leagas Shafron resigns Vax brief

Leagas Shafron Davis is understood to have resigned the advertising business for Vax, the company which makes powerful vacuum cleaners and cleaning solutions. The agency won the creative account in 1994, when the business was reported to be worth 3.5m, and picked up the media account two months later. It devised a campaign set in […]

UK sponsors taste defeat

The British Olympic team won’t be alone in its disappointment at failing to match past Games’ medal tallies. Sponsors, hoping to see medals turn into sales, poured 7m into the team and its athletes, and could be reluctant to invest money in future Games. Cadbury was one of the few sponsors to go on television […]

Capital turns back Virgin Radio’s dial

Virgin Radio last week almost pulled off another one of those marketing stunts that has made the Virgin name redoutable. Virgin Radio boss David Campbell got Hype, a new soft drink due to launch this autumn, to sponsor The Big Switch – a campaign persuading listeners to move the dial over to Virgin Radio. A […]

Looking a gift horse in the Tooth

The Diary would like to express its thanks to Raymond Tooth, owner of the winning horse in the 7.30pm race at Ascot last Friday, Law Comm-ission, helping the Diary pocket 20. But not everybody in the ad industry might be so grateful. Mr Tooth is the well-known divorce lawyer central to a number of adland’s […]

Virgin ads ‘from the top drawer’

Rainey Kelly Campbell Roalfe deserves praise for its Virgin Upper Class campaign featuring Terence Stamp and Helen Mirren (MW July 26). I must be one of the 69 per cent that believe the campaign works and “makes its point in a clever way”. I also enjoyed reading Tony Anderson’s facing comment and would like to […]

Matthew Clark to axe Gaymer’s from pubs

Matthew Clark Taunton is dropping Gaymer’s Olde English Cider from pubs and bars, replacing it with its recently relaunched Dry Blackthorn brand. Gaymer’s Olde English will be sold only through supermarkets and off-licences, and its marketing budget channelled into trade support. The brand was previously supported by heavyweight TV advertising, but this is being diverted […]

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