8 August 2002

Understanding and creativity

While the feature on “Madonna brands” (MW July 18) covered many points that are important to the continued popularity of a brand, a couple of key factors were missing. Firstly, to ensure a brand maintains and increases its market share, or reinvents itself to meet these goals, it is vital to understand the target market. […]

FA to adopt revolving perimeter billboards

The Football Association (FA) is to use revolving perimeter advertising boards for the first time in a move that could see the medium becoming a permanent fixture at England internationals and competitions such as the FA Cup. McDonald’s, the FA’s community sponsor, will take most of the advertising with the rest shared between other FA […]

Closet shopaholics in the UK

When women say they have nothing to wear, don’t believe them. UK women spent £13.3bn on clothes last year, double the amount spent by UK men

Students won’t fill the skills gap

Reading George Pitcher’s article (MW July 25) on the virtues of degree courses over vocational training, I was disappointed by the subjectivity of his dismissal of an Institute of Directors (IoD) report. Does he really believe 22-year-old graduates will feel that an apprenticeship in plumbing is the natural next stage in their careers? If he […]

Penhaligon’s seeks first marketing chief

Luxury fragrance and toiletry company Penhaligon’s is seeking its first marketing director as it readies itself for global expansion. Marketing has previously been handled by press and public relations manager Suzy Payne. The company is also looking to appoint an advertising agency for the first time to assist with its expansion plans. The pitch is […]

Sponsors claim that F1 VIP area is a ‘waste of money’

Less than 20 per cent of sponsors using the Formula One’s VIP area, the Paddock Club, say that using the prestigious hospitality service is worth the money, according to a new survey. The study by German market-research company Sport+Markt, polled more than 60 Formula One sponsors across six countries that had used the VIP hospitality […]

Crystal Drinks launches ‘functional water’ to take on brand leaders

Independent Yorkshire-based, drinks company Crystal Drinks is planning to take on established brands such as Danone Activ’, with the launch of a functional water called Crystal Spring Water Plus. Functional water is the latest trend to attract health-conscious adults, who perceive sugared carbonated drinks as unhealthy. Crystal Spring Water Plus claims to use a process […]

Avon launches moisturiser range to combat ageing skin

Avon, the direct selling cosmetics company, is launching a range of moisturisers to target women who use Botox treatments to combat signs of ageing. The product, called Anew Ultimate Moisturiser, will be available at the end of this month, through the Avon catalogues. The company claims to have formulated an “ultimate fusion of gold, copper […]

Ambient media chasing its tail

Far from growing exponentially as predicted (So good you don’t notice it, MW July 25), ambient media will increasingly become perceived as intrusive, or even wasteful, spam unless it is designed to fit into consumer lifestyles and add value to them. There are some great examples of this being done, but increasingly such media executions […]

Digest

Discovery Home & Leisure has signed an exclusive sponsorship package with Screwfix Direct – the supplier of tools and equipment to the building trade.

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