8 December 2005

DDB London boss poised to join Lowe’s new agency

DDB London chairman and chief executive Paul Hammersley is set to take the top job at Sir Frank Lowe’s new agency. He could be joined by JWT London managing director Mark Cadman. As Marketing Week went to press, it was confirmed that Hammersley  (pictured) was considering his future at DDB London, but had yet to […]

Ford advertising cuts anger gay rights groups

Gay rights groups have slammed Ford Motor Company’s decision to cut advertising in gay publications in the US, accusing the car giant of “endorsing prejudice and discrimination”. Ford’s decision follows calls for a boycott of the company’s cars by conservative religious group the American Family Association (AFA) earlier this year. The AFA said in May […]

How assured are Flora’s health claims?

Unilever’s controversial tie-up with a French private healthcare insurer, whereby the finance company’s customers will be partially reimbursed for buying Flora Pro.activ anticholesterol products, has sparked debate about brand alliances in the health sector. Maaf, the insurer, will offer a refund of up to E40 (£27) per year to people who buy Flora Pro.activ yogurt, […]

ASA raps Nuts for ‘Europe’s best-selling magazine’ claim

The Advertising Standards Authority (ASA) has this week upheld a complaint by EMAP about an e-mail alert from IPC Ignite-owned lads magazine Nuts that claims it is the best-selling men’s magazine in Europe. The ASA has ruled that as figures from the Audit Bureau of Circulations (ABCs) showed FHM sold more magazines per issue than […]

Troubled Peugeot UK parachutes in boss from France

Peugeot Motor Company has appointed French executive Pierre Louis Colin as UK managing director, just weeks after UK chief Christian Geraud moved in the opposite direction. Geraud left at the end of November to take up an unspecified role at Automobiles Peugeot. He was UK managing director for three years. Colin, who has been with […]

Ferrero Rocher erects largest gold pyramid

Ferrero Rocher has begun the festive season in big style by creating the largest Ferrero Rocher pyramid ever built at London’s Cromwell Road outdoor supersite. The giant three-dimensional pyramid, which is over 27ft wide and 23ft high, has been arranged on top of two Premiere 400 backlit sites to look like a Christmas tree. The […]

Hyundai appoints Corporate Edge to grow in Europe

Hyundai Motor Europe is looking to build on its recent sales success by improving its brand image across Europe. The company has appointed Corporate Edge to help it gain an insight into how the brand is perceived in the European market. The appointment signifies Hyundai’s plans to grow the brand further in Europe. Although Hyundai’s […]

Wrigley’s unveils Airwaves guarana-flavour extension

Wrigley’s is launching an energy-boosting chewing gum with added guarana under its functional brand Airwaves. The sugar-free gum will be launched next month. Airwaves Guarana, which will cost 42p, will combine citrus and menthol flavours to give “an invigorating kick”. It will be sold in a blister pack format and one box will contain two […]

Will Virgin magic rub off on NTL?

With his experience of record-breaking hot-air balloon jaunts, Sir Richard Branson is no stranger to entering unknown territory. But some analysts wonder whether the proposed tie-up between his Virgin Mobile brand and cable operator NTL is a foray too far. NTL plans to buy Virgin Mobile to create the UK’s first “quadruple-play” proposition. The new […]

More Than chief slams insurance rivals over ‘obsession with price’

Insurance brand More Than’s top marketer has blasted rivals for being obsessed with being the cheapest. Head of marketing Neil Scaife’s outburst comes as More Than prepares to reinforce its “value” positioning in a new marketing drive that is expected to see the end of its Lucky the dog brand icon. “Other brands in the […]

VisitBritain sets out new strategy

VisitBritain will this week unveil a three-year overseas marketing strategy, based around the VisitBritain website and targeting key emerging markets. The government-funded body is expected to spend &£36m on its worldwide marketing between 2006 and 2009. Chief executive Tom Wright says that he hopes every &£1 spent will generate an extra &£47 in tourist spending. […]

Britvic plans Fruit Shoot flavoured water launch

Britvic is extending its Robinsons Fruit Shoot children’s drink brand to include fruit-flavoured water in April. The launch will be backed by a &£3m marketing spend. The clear fruit-flavoured water, called Robinsons Fruit Shoot H2O, is a response to demand from mothers for more water drinks for their children, says category director Andrew Marsden. Robinsons […]

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