8 February 1996

Labatt UK’s Donoghue dies, aged 42

Labatt Brewing UK’s managing director Pat Donoghue has died of cancer, aged 42, after a long illness. Donoghue joined Labatt in June 1994 after working at Holsten Distributors, where he was also md. He continued working at Labatt’s until shortly before Christmas, even though he was ill. Donoghue leaves a wife and two young children. […]

Holistic strategy for EU harmony

If governments are to gain public support for a unified Europe, they must adopt a more complete approach to campaign planning. John Shannon discovers that politicians still have a lot to learn. John Shannon is president of Grey International.

Burglars have had their chips

Fresh from its success working on the Tesco Clubcard and the Labour Party’s recruitment drive, direct marketing agency Evans Scott Hunt has just set a new record. Last week, computer bandits broke into the company’s offices in Soho Square and escaped with 130,000 worth of computer chips. This, according to Inspector Knacker, is the biggest […]

JUDGEMENT DAY

This years nominees for the 1995 Hollis Sponsorship Awards, to be held on February 13, have all shown expertise in creatively and effectively communicating their objectives. Richenda Wilson reports

Akzo Nobel head goes in divisional merger

One of the UK’s largest paint makers, Akzo Nobel, is merging its sales and marketing and ditching its marketing director Steve Duncan. The company makes paint brands including Crown, Sandtex, Brolac and Macphersons as well as Crown Wallcoverings. Akzo Nobel backs them with an advertising spend of about 4m. Under the new structure, two directorships […]

Radio sets up BACC-style ad clearance

The Association of Independent Radio Companies is pressing on with plans for a radio equivalent of the Broadcast Advertising Copy Clearance Centre and is renaming itself. It will advertise for four people to join the fledgling Radio Advertising Copy Clearance Centre this week. A headhunter is seeking a chief for the division. The initiative marks […]

Sex and cars increase men’s magazine sales

Sex and cars helped men’s magazines to outpace the rest of the market in the latest ABCs. IPC’s Loaded increased sales by 82 per cent year on year to 174,763, making it the most successful men’s lifestyle magazine in history. Linda Lancaster-Gaye, managing director of IPC’s Specialist group, says the next target is to top […]

Quaker ditches Wholegrain Feast despite 7m launch blitz

Quaker Oats is axing its Wholegrain Feast cereal after just two years, despite being backed by the company’s biggest launch campaign to date. Quaker spent 7m on a television and press push in 1994 to launch the brand and sister line Feast of Flakes. Wholegrain will be replaced this month by Crisp Grain Feast, a […]

Whitbread rejigs alcopop launch for ‘adult’ appeal

Whitbread has renamed its new range of premium alcoholic soft drinks, following public outrage over the alleged targeting of “alcopops” at children. The brewer has altered the packaging for the range of three alcoholic drinks, called Shott’s, and dubbed the range “Alcoholic Seltzers”. Seltzers are carbonated water drinks aimed at adults, and marketed in flavours […]

No Title

The subtle art of brand repositioning has been dealt a blow by the most unlikely hand. Not that the repositioning is in any doubt, it’s the subtlety that’s gone. Fisherman’s Friend, one of those wonderful brands born in mid-Victorian England and, miraculously, a survivor to this day, is to shed an image built up over […]

OFT inquiry mars BSkyB results

Confirmation that the Director General of Fair Trading will refer BSkyB to the Restrictive Practices Court took the edge off BSkyB’s half-year results yesterday (Tuesday). Sky reported advertising revenue up 19 per cent and revenue from cable subscriptions up 61 per cent, contributing to pre-tax profits of 106.3m – a 93 per cent increase on […]

JOCKEYING FOR POSITION

Trouble has broken out in the horse-racing fraternity over the problematic issue of sponsorship. Jo-Anne Walker reports

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