8 February 2001

Understandable but uninformed

Hugh Burkitt’s reaction to the Mori report on the implications of the post-Hatfield disruption for the rail industry (MW January 18) is understandable – given that he had clearly not read the report. If he had done so, he would have seen that it was not based on new research but was an analysis of […]

Digest

McCain is launching a new microwavable Mega Micro Chip to mark the start of National Chip Week, which takes place between February 19 and 26.

Digest

Lowe Lintas has created a new campaign for Burger King, which directly compares the merits of BK’s Big King burger with McDonald’s Big Mac

New man at S&N must show Courage

The UK’s largest brewer is saturated with brands following its takeover of Kronenbourg. But can Tony McGrath, the company’s new marketing director, bring any of them to global prominence?

Premier Foods appoints head of marketing

Premier International Foods has appointed Ivor Harrison as group marketing director following the departure of Andrew Baker. Harrison was previously business development director at drinks company Cott Beverages, a North American company which launched energy cola brand Edge last year. It was already involved in the sector, making Blue Charge exclusively for Asda, and Red […]

Digest

European Press is launching a national TV campaign worth nearly £2m to back the February 28 launch of F1 Magazine, a monthly Formula One racing magazine. The ads were created in-house, with media through MindShare.

Digest

The Alzheimer’s Society is planning its first advertising campaign in an effort to raise public awareness about the debilitating illness.

Digest

Intentia, an e-business technology specialist, has launched a ‘collaborative trading portal’, which offers a real-time view of the supply chain and lets companies create their own ‘private marketplaces’. The procurement, ordering, production planning and fulfilment cycles can be accessed by everyone within the organisation, and suppliers and customers.

Mattel signs interactive software deal

Mattel has signed a deal with two software companies, to develop video games and interactive services, based on its range of toy brands, which include Barbie and Fisher-Price. Knowledge Adventure, a unit of Vivendi Universal Publishing, will produce software for the company’s girls, infant and pre-school divisions, including Barbie, Diva Starz, Fisher-Price and Power Wheels. […]

Digest

Dynamid, which is trying to create a national network of Internet delivery boxes for homes and offices, has announced a merger with US-based ByBox – a company that is establishing a network of delivery locker points across the US and Europe.

Digest

Coca-Cola and Nestlé Refreshments have renamed their joint venture Beverage Partners Worldwide. They aim to develop healthy and ready-to-drink coffee, tea and beverages.

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]