Hugh Burkitt’s reaction to the Mori report on the implications of the post-Hatfield disruption for the rail industry (MW January 18) is understandable – given that he had clearly not read the report. If he had done so, he would have seen that it was not based on new research but was an analysis of […]
McCain is launching a new microwavable Mega Micro Chip to mark the start of National Chip Week, which takes place between February 19 and 26.
Lowe Lintas has created a new campaign for Burger King, which directly compares the merits of BK’s Big King burger with McDonald’s Big Mac
The UK’s largest brewer is saturated with brands following its takeover of Kronenbourg. But can Tony McGrath, the company’s new marketing director, bring any of them to global prominence?
Premier International Foods has appointed Ivor Harrison as group marketing director following the departure of Andrew Baker. Harrison was previously business development director at drinks company Cott Beverages, a North American company which launched energy cola brand Edge last year. It was already involved in the sector, making Blue Charge exclusively for Asda, and Red […]
As Spain’s lottery sector proves, Camelot need not be impregnable to competition just because the People’s Lottery has given up the ghost. It may even benefit from the challenge
European Press is launching a national TV campaign worth nearly £2m to back the February 28 launch of F1 Magazine, a monthly Formula One racing magazine. The ads were created in-house, with media through MindShare.
The Alzheimer’s Society is planning its first advertising campaign in an effort to raise public awareness about the debilitating illness.
Intentia, an e-business technology specialist, has launched a ‘collaborative trading portal’, which offers a real-time view of the supply chain and lets companies create their own ‘private marketplaces’. The procurement, ordering, production planning and fulfilment cycles can be accessed by everyone within the organisation, and suppliers and customers.
Mattel has signed a deal with two software companies, to develop video games and interactive services, based on its range of toy brands, which include Barbie and Fisher-Price. Knowledge Adventure, a unit of Vivendi Universal Publishing, will produce software for the company’s girls, infant and pre-school divisions, including Barbie, Diva Starz, Fisher-Price and Power Wheels. […]
Dynamid, which is trying to create a national network of Internet delivery boxes for homes and offices, has announced a merger with US-based ByBox – a company that is establishing a network of delivery locker points across the US and Europe.
Coca-Cola and NestlÃ© Refreshments have renamed their joint venture Beverage Partners Worldwide. They aim to develop healthy and ready-to-drink coffee, tea and beverages.