8 February 2007

Asda in running to be next Coronation Street sponsor

Asda has emerged as a front-runner to take over the 10m sponsorship of ITVs flagship show Coronation Street. The supermarket giant is believed to be one of six companies still involved in discussions with the broadcaster following incumbent Cadburys decision to end its decade-long association.

Slimline look for Michelin man as brand icon returns

The Michelin man, one of the most famous brand icons, is being resurrected after an absence of eight years in a new multi-million pound advertising push for the tyre manufacturer. The character has been slimmed down for a new television campaign, which breaks on March 5. The company has not advertised on TV since 2003 […]

Emirates is frontrunner to take over sponsorship of the Derby

Emirates, the Dubai-based airline, is understood to be the frontrunner to take over from Vodafone as the sponsor of the Epsom Derby. Sources say that the company, which also sponsors Arsenal Football Club and has just signed up as the official airline of the Rugby World Cup, is in advanced talks with Epsom Downs Racecourse […]

ITV and thelondonpaper ‘bitch’ ads spark wave of compaints

Thelondonpaper, the News International-owned afternoon freesheet, and ITV have triggered a wave of complaints to the Advertising Standards Authority after running a wrap-around advert that repeatedly used the word bitch. The advert, which promoted ITV2 show WAGS Boutique, was designed to look like the front and back of a normal edition of the freesheet. The […]

SABMiller joins forces with the British Olympic Fencing team

SABMiller, the brewer, has announced a partnership with the British Olympic Fencing team as part of an initiative to encourge FTSE 100 companites to get involved with Oympics sports. The company says it aims to raise the profile of the sport and help to secure new sponsorship. The partnership is geared towards the London 2012 […]

Blast from the past

Advertising icons from the past, including British Gas’s Sid and the Michelin man, are being brought out of retirement as leading companies seek to make best use of the assets while tapping into the British public’s insatiable appetite for nostalgia. Matthew Gorman reports

When the going’s not so easy

Critics lambast the easy brand’s expansion strategy as ill thought-out, and say the business is too reliant on easyJet, and its 200m forecast profits. But Stelios, in an exclusive interview with MW, though he is the first to admit mistakes, says without risk there is no gain. By John Reynolds

Vodafone launches handsets aimed at emerging markets

Vodafone is launching two own-branded entry-level handsets – one of which will have a black and white screen – as part of its assault on emerging markets such as China and India. The mobile phone giant has teamed up with Chinese handset manufacturer ZTE Corporation to produce the phones, which will go on sale in […]

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