8 January 1998

One2One hires chief and hits 1 million subs

Mobile phone network One2One has hired a marketing director at the same time as it breaks through the 1 million-subscriber barrier. Tim Yates is presently brands director at Guinness and has been responsible for developing the company’s 10m sponsorship of the 1999 Rugby World Cup as part of its worldwide efforts to promote the brand. […]

IPC plans 30 new titles following 860m buyout

At least 30 new titles within two years, two home interest magazines within three months and a restructured management within 24 hours. Throw in the prospect of a flotation within three years and you start to see the short-to-medium term future of the all new IPC. Ironically, venture capitalist Cinven – which bought the largest […]

Dealing with the dumb and dumber

With the New Year still swaddled in nappies and full of wind, the latest entry for the forthcoming volume Marketing to Morons has already arrived. First, though, a footnote from the old year. The Queen’s Christmas Day message to the people of the Commonwealth, to give its full name, was widely heralded as the unveiling […]

Tall tales told on Torquay turnout SBHD:

The Diary was intrigued to learn that Torquay is launching its own international film festival in April 1999, patronised by none other than Joel Silver, the Hollywood producer of such blockbusters as Die Hard and Lethal Weapon. But most interesting of all were the comments of festival organiser, Bernard Aspden, who says: “We’re targeting the […]

Sony links up with Scottish Courage for pub games deal

Sony PlayStation is in talks with pub owner and brewer Scottish Courage to put its consoles in pubs for the first time. Until now, the manufacturer of the UK’s best-selling computer consoles preferred to place its machines in dance clubs which appeal to its core youth market. This approach is an attempt to reposition the […]


Walker Media, the start-up run by Christine Walker, has been appointed by Associated Newspapers as consultants on an undisclosed major project – Walker’s fifth client. Associated, which owns the Daily Mail, Mail on Sunday and the Evening Standard, appointed MediaVest to its 15m centralised planning and buying account last year (MW August 14 1997). Charlie […]

Thomson to shake up its marketing

Thomson Holidays is doubling the size of its marketing department as a result of a review masterminded by marketing director Shaun Powell. Powell, who joined from Barclaycard last May, will place more emphasis on branding with the creation of a number of new posts and business units. “Branding will be a lot more important to […]

Bass in limbo as McBride bows out

This week’s departure of Bass Brewers’ marketing director, Sémus McBride, comes at a crucial time for the company’s beer division. It completes the dissolution of a marketing team that was responsible for launching two new sectors in the UK drinks market – cream ales and alcopops – and raises the question of why Bass has […]

BMP to raise awareness of millennium computer bug

BMP DDB has been enlisted to help the Government raise awareness of the millennium computer “bug”. The advertising agency is part of a partnership which has won the public relations and strategic marketing account for the millennium bug campaign. The Quentin Bell Organisation and direct marketing specialist WWAV Rapp Collins form the other members of […]

HHCL grabs 10m ITV from M&C

ITV has moved its advertising account, worth up to 10m, from M&C Saatchi to HHCL & Partners in an attempt to rejuvenate its dowdy image and build ratings. HHCL fought off competition from TBWA Simons Palmer and Duckworth Finn Grubb Waters besides M&C Saatchi, which was responsible for the campaign promoting ITV as “Britain’s most […]

Why Iain should be in nationals

May I rally to the cause of Iain Murray against the injustice of the vitriolic, and wholly unwarranted comments made by Paul Vitties (MW December 11 1997)? As a reasonably well balanced member of the community, I look forward with delicious anticipation to which subject Mr Murray will pontificate on, cogitate on, or just generally […]

Camelot targets Wimpy in hunt for partnership SBHD:

Camelot, the National Lottery operator, is in talks with burger chain Wimpy about establishing a marketing partnership as part of an effort to revive its flagging National Lottery Enterprises division. It is significant that Camelot is considering striking a deal with a small player such as Wimpy, which has 239 outlets, rather than one of […]

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