8 January 2015

How brands can tap into the $25bn mobile gaming market

Games in space

With mobile gaming soon to take over from consoles, brands have an opportunity to use the channel to raise brand awareness and engage with existing and new audiences, but the offering has to be right – games aligned with a brand’s core purpose are most likely to succeed.

Marketing Funnel

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.

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