Ready-to-drink market faces serious decline

Sales in the previously dynamic ready-to-drink (RTD) market, which includes drinks such as Bacardi Breezer, Reef and Smirnoff Ice, have dramatically declined in the past year. Insiders are now claiming the sector is in freefall and manufacturers are facing a terminal decline in sales. According to the latest AC Nielsen figures, the popularity of most […]

Ready-to-drink market faces serious decline

Sales in the previously dynamic ready-to-drink (RTD) market, which includes drinks such as Bacardi Breezer, Reef and Smirnoff Ice, have dramatically declined in the past year. Insiders are now claiming the sector is in freefall and manufacturers are facing a terminal decline in sales. According to the latest AC Nielsen figures, the popularity of most […]

Kellogg appoints UK marketing director

Cereal brand Kellogg has appointed Kevin Brennan as its UK marketing director following the promotion of marketing chief Michael Allen to senior vice-president for marketing, Kellogg’s Snacks. The move sees Allen return to the US after two years as UK marketing director. Brennan joins the UK from Kellogg Australia & New Zealand, where he was […]

Grey Global Twix business under threat

Grey Global’s grip on Masterfoods’ $45m (£24m) global advertising account for Twix is understood to be under threat. Insiders are claiming that following lacklustre sales, Masterfoods is considering giving the business to another of its roster

Scottish Rugby hunts for marketing director

The Scottish Rugby Union (SRU) is hunting for a marketing chief to help oversee wide-ranging changes to the game in Scotland. The marketing and commercial director post has been vacant since Phil Anderton was appointed chief executive earlier this year. He replaced Bill Watson, whose contract was terminated in December. The SRU had split the […]

CCHM scoops Child Trust Fund campaign

CCHM has been appointed by Family Assurance to create an advertising campaign ahead of the introduction of Child Trust Funds next year. The appointment follows a three-way pitch. Family Assurance plans to be one of the primary providers of the new product, along with Halifax and The Children’s Mutual. Many large financial companies have decided […]

Gossard bra range tries ‘sophisticated’ relaunch

Gossard, the Sara Lee-owned underwear brand, is being relaunched to move the brand away from its Wonderbra heritage and give it an older, more sophisticated appeal. It is launching a range of bras called Gossard Super Smooth, which will take over from Wonderbra as its key product. The range, which will be launched in January, […]

Scottish Rugby hunts for marketing director

The Scottish Rugby Union (SRU) is hunting for a marketing chief to help oversee wide-ranging changes to the game in Scotland. The marketing and commercial director post has been vacant since Phil Anderton was appointed chief executive earlier this year. He replaced Bill Watson, whose contract was terminated in December. The SRU had split the […]

RWE npower promotes Di Vita

RWE npower has promoted its head of product and commercial management Giuseppe Di Vita to head of sales and marketing for residential business. He will report to managing director Kevin Miles.

Dubai developer seeks team to handle £5m tower account

Dubai development company Emaar Properties is looking for agencies to handle the £5m advertising account for the Burj tower project, which aims to be the tallest building in the world. The company is developing a 705m-high tower, named the Burj Dubai, which will house offices, apartments and a hotel and be attached to the planned […]

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]