The story of Nokia’s board reshuffle sparked much debate on the Marketing Week website. The original story can be found at/ http://www.marketingweek.co.uk/Nokiareshuffle and here are some of your comments below:
Chris Combemale (Customer Data Trends, 24 June) offers good advice when he says “Brands must be open and transparent when they are seeking new customers”.
The news that the Government plans to cut 75% of its websites in an attempt to save millions of pounds is an example of it trying to tackle a symptom of departmental inefficiency, rather than the source of the problem.
The UK’s first television advertisement for an abortion service provider is to be formally investigated by the Advertising Standards Authority (ASA) after attracting more than 1,000 complaints.
Former British Army marketing chief Mark Bainbridge has left his recruitment marketing role at the Royal Bank of Scotland.
This week, I had breakfast with Angus Thirlwell, chief executive of retail brand Hotel Chocolat. While our chocolate-themed snacks might not have been the healthiest experience for my body at 8.30am, we both had something more important on our minds – how to get the brand experience right for the customer. It’s ambitious, experience-obsessed businesses […]
Social media has opened many new streams of information for brands, but technology is only valuable if it is married to solid research methodology.