LH-S pulls plug on National Power account

Lowe Howard-Spink has re-signed its National Power advertising account five years after it launched the 4m privatisation campaign for the Government. Lowe managing director Tim Lindsay says the priorities of National Power have changed since the awareness-raising drive. “The business is no longer viable for us,” he says, “Being the agency of record, on what […]

P&G takes sting out of Giorgio

Giorgio Beverly Hills, the US perfume that some hotels and restaurants have banned for being too powerful, is being toned down. Its owner, Procter & Gamble, confirmed this week that it is bowing to public opinion and reformulating the overpowering scent. A lighter version is being developed and will go on sale from February 1996, […]

Car makers claw back spend for peak month

Car manufacturers are pulling TV money from July, the biggest month in their marketing year. Agencies expect spend to drop by at least ten per cent to 3m compared with July 1994. Ford and Vauxhall are leading the move, although most main brands are scaling back their spend. Ford is shifting the bulk of spend […]

Outdoor specialists pick Morley as chief

The Council of Outdoor Specialists has elected Chris Morley, chief executive of poster specialist IPM, as its chairman for the next two years. Morley will work in tandem with outgoing chairman Alan Simmons, managing director of Concord, for the next three months to overhaul the body’s structure and objectives. An agenda for change was passed […]

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The use of DRTV has rocketed, with a quarter of all TV ads now carrying a response mechanism

Safeway takes on Boots chief

Safeway has lured Boots The Chemist director of merchandising and marketing George Charters as its managing director for marketing and trading. Charters replaces Logan Taylor, who will leave Safeway in August after 19 years service. The supermarket chain says Taylor is “considering options outside the company”. Charters will become the senior executive in charge of […]

Four-legged trends

Pampering pet owners have never had such a plethora of products to choose from and never before has the packaging so closely resembled that of human food. Rod Petrie assesses this trend and asks whether it is being taken a step too far

New-look Gleneagles by Haines McGregor

Three new sets of brand extension packaging have just been launched. Design shop Haines McGregor has used up-to-the-minute sleeve print technology and tamper-proof neck seals for the Gleneagles brand launch.

CIA Medianetwork top duo replaced in Euro shake-up

CIA Medianetwork International has parted company with chairman Rick Sheldon and shunted managing director Mike Morris into a new role in CIA Group, the main holding company. The two will be replaced by Mainardo Denardis, currently managing director of CIA Medianetwork Europe – which runs the continent excluding the UK. He joins on July 1. […]

Chiat/Day loses 28m Fruitopia

Coca-Cola’s decision to move its $45m (28.1m) Fruitopia account out of Omnicom’s Chiat/Day network worldwide will come as a blow to the UK agency’s efforts to sell itself as a standalone agency within the group. Coca-Cola is handing the business to roster agency Leo Burnett without a pitch. As predicted in Marketing Week (April 14) […]

Jacobs develops Twiglets campaign in classrooms

Snack brand Twiglets is going into 10,000 schools in a bid to broaden its appeal to children. The move represents one of the most sophisticated efforts at sponsorship of educational materials undertaken by a brand owner. The project has been developed by advertising agency McCann-Erickson to exploit its Twiglet Zone campaign for Jacob’s Bakeries. Working […]

Disney Channel hires QVC rival

The Disney Channel UK has appointed Mike Spencer, marketing manager of rival cable TV channel QVC, as marketing director, in preparation for its launch on October 1. This latest appointment will force The Disney Channel to speed up its decision on an advertising agency. The channel is understood to be looking at two agencies. It […]

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