TBWA GGT Simons Palmer has won the £10m UK advertising account for search engine Ask Jeeves. The agency beat Rainey Kelly Campbell Roalfe/Y&R and Delaney Lund Knox Warren to the business. Vice-president of marketing for the UK and Ireland, Adrian Cox, called a review in April after Ask Jeeves parted company with Euro RSCG Wnek […]
AltaVista has defended its decision to charge more for its unlimited access Internet service, available from the end of June, than it had originally proposed. The US company is to charge £60 a year instead of the £30 to £50 suggested back in March. A company spokeswoman says: “After we made our first announcement, we […]
EuroNews, the pan-European news channel owned by ITN, has broken even for the first time since its launch in 1993.
The Net may bring some surprise changes – such as intelligent washing machines – but is unlikely to change the dynamics of consumer behaviour, says Torin Douglas.
Channel 4 has signed Sony and Stella Artois as sponsorship partners for Film Four.
Hoojit.com, the online retail search engine, has signed up Great Universal Stores for its shopping guide.
Caffrey’s and Grolsch are among the beer brands likely to be sold off if Interbrew’s £2.2bn bid for Bass’ brewing interests is accepted, as expected later this week. The deal would follow Interbrew’s £400m purchase of Whitbread’s beer division and would hand the company the dominant position in the UK market, with an estimated share […]
Excite is running a new upbeat TV and press campaign to create a more ‘approachable’ image
BBC Worldwide has revealed that its women’s magazine – to be launched in August and so far known as Project Urma – is to be called Eve.
Fiat is to make all of its models available on the Internet from July 8. The service will then be extended to the Alfa Romeo and Lancia brands. It will include financing options.
I write in response to Mark Griffiths’ letter (MW May 18). In digital television, multi-channel listings are a problem. The electronic programme guide and the increased number of channels mean platform operators are looking at less demand f
Michelin Group, the tyre company, is embarking on a global brand extension programme that could result in Michelin-branded clothing and toys. Michelin has appointed The Licensing Company to develop brand extensions suitable for department stores and sale over the Internet. The initiative will include the use of the brand name and Bibendum, the Michelin Man, […]