Littlewoods will appear on TV screens this week for the first time since 1986, with a £7.5m branding campaign. It will break in the Granada and Tyne Tees regions. The campaign, developed by HHCL & Partners, aims to show consumers how much the Littlewoods proposition has changed during the past 18 months. Littlewoods sales and […]
Microsoft has consolidated its entire $425m (£291m) global advertising account into McCann-Erickson, stripping the £7m UK account from Euro RSCG Wnek Gosper. Euro has also lost the business in eight other markets including France, Germany, Singapore and China. It is not known if the media planning and buying account, which is held in the UK […]
Levi’s Europe has launched “phase one”of its new Levi.com website. Levi’s hired Good Technology last October to help overhaul its digital strategy.
Online scratchcards are beginning to capture the imagination of marketers. Internet advertising specialist 24/7 Media has unveiled some proprietary technology called the Scratch ‘n’ Win Game Card. It lets users simulate the scratching process within a banner ad or on an interstitial ad.
ITV’s main evening news is back at 10pm, a move that has triggered a ratings war with the BBC for dominance of nightly viewing figures.
Brand globalisation is bringing product design to the fore. Catherine Osborne finds out how agencies can ensure products maintain their identity the world over, while being sensitive to local variations.
Marketers were not expecting many favours in Chancellor Gordon Brown’s pre-election Budget, believing he will continue to keep a tight rein on the UK’s finances. The tobacco industry voiced its concern that duty on cigarettes would be hiked. John Carlisle, executive director of public affairs at the Tobacco Manufacturers’ Association, says: “We shall be faced […]
Thanks to the continually shifting pattern of alliances and takeovers in mobile telecommunications, one company is about to lose a major part of its appeal – to a competitor.
Friskies is launching a £3.5m TV campaign on March 12 to pave the way for the May relaunch of its Go-Cat range, with omega oils introduced to the recipe.
Oftel has revoked its order that BT provide its Call Minder service to other operators.
Big Blue Communications has been appointed to handle the advertising and media account for Nutribread after a three-way pitch.
Toshio Ishino, president of Honda UK, has died after a short illness.