Nivea’s first viral push supports cellulite product

Nivea, the Beiersdorf-owned beauty brand, is launching its first viral push for the brand in the UK to support the launch of its new cellulite product under its core body skincare range. The campaign, created by TBWALondon, includes a film featuring a 30-strong gospel choir called “The Goodbye Cellulite Choir”. The execution, which will target […]

Barclays marketer takes Brotherton’s post at Audi

Audi has appointed Barclays marketer Peter Duffy as its marketing chief to replace Nigel Brotherton, who left the Volkswagen-owned marque last year. Duffy, who is director of marketing services at Barclays and has been with the bank for 12 years, joins Audi as head of marketing on May 14. He will report to UK director […]

Corporate affairs chief to take on Pinnell role at Shell

Shell is poised to bring one of its most senior marketing positions under the remit of corporate affairs chief Roxanne Decyk following the retirement of veteran marketer Raoul Pinnell. Pinnell, who is chairman of Shell Brands International, is leaving the oil giant at the end of the month after ten years, as exclusively revealed on […]

SCA seeks marketing head for European tissue division

SCA Hygiene, the global consumer goods and paper company, is looking for a senior marketing chief to head its European tissue business, replacing Peter Irish, who is believed to be shifting to a new role in its US head office. Irish is vice-president of sales and marketing at SCA Tissue Europe, based in the brand’s […]

HDTV for some?

Broadcasters and manufacturers have reached a deadlock with the Government over their demands for radio spectrum to be set aside for high-definition television services on Freeview. The BBC, ITV, Channel 4, DSG International and Sony have put pressure on the Government to safeguard part of the UHF spectrum needed for such services when it auctions […]

Paved with good intentions

Marketers are wondering just how well capitalism and good causes mix after reports that participants in Bono’s (product) RED scheme have spent more on publicising their involvement than they have donated to charitable projects through the scheme. David Benady investigates

The power of the brand

The major mobile phone operators are looking to gain greater control in the industry with the introduction of own-brand products and advances into the high street and other retail sectors. This will result in fiercer competition in an already closely-fought sector. Robert Lester reports

Rules promote socially responsible but open gambling ads

New rules to police the advertising of gambling on TV have been launched by the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice. The plans will come into force in September to coincide with the introduction of the Gambling Act 2005, which will lift advertising restrictions on sectors such as betting. From […]

Discovery Travel to promote Irish tourism

Discovery Travel & Living, part of the Discovery Lifestyle TV network, is launching a major campaign with Tourism Ireland to encourage consumers to “discover Ireland”. It breaks this week…

HMV to revamp its brand

HMV Group, the high street music retailer, is planning a major overhaul of its business including new store formats and a major push behind its online sales as part of a three-year plan to revitalise the business. The retailer, which also owns the Waterstone’s brand, is planning to trial a new HMV store format from […]

Iveco names managing director

Iveco, the truck division of Fiat Group, has appointed Henk van Leuven, head of its Benelux and Scandinavian business, as managing director of the group. He takes over the role this month. In his new role, Van Leuven will be responsible for the UK as well as Benelux and Scandinavia. He arrives a month ahead […]

Latest from Marketing Week