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Warner-Lambert is launching a commercial for Listerine mouthwash featuring comedian and actor Keith Allen. The 1.9m ad, through J Walter Thompson, portrays Allen as a winged tooth fairy who gets frust-rated with the power of Listerine. Listerine’s first commercial for two years begins its three-month run on Monday May 12. It is directed by Trevor […]
As performance improvement specialists we were fascinated to read about the experience of market researchers attempting to check up on corporate morale. But there was no mention about telling staff what will be done about the results of such surveys. In Professor Martin Ford’s study into corporate motivation, it can only be improved if people […]
Lever Brothers is advertising its lead detergent brand Persil alongside Asda’s own-label detergent brand Logic in a landmark decision to suspend the fight against own-label products. The co-operative advertisement, which appears in Asda’s in-store magazine, features the line: “Have the wash you wish for with Asda Logic and Persil.” It will be seen by many […]
The Consumers’ Association, publisher of Which? magazine, has appointed David Sneesby, business development director at research company Taylor Nelson AGB, as its marketing director. Sneesby will take charge of CA’s 12.5m marketing budget in the early summer and will be responsible for hiring advertising and marketing agencies. He replaces Lesley Godwin, who left before Christmas […]
Following your digest on Burberrys appointment (MW April 24), we wish to clarify that David Quelch’s has been recruited as divisional managing director UK, with specific responsibility for the domestic market. Roxane Barretto Stephanie Churchill PR London W1
Haircare giants Procter & Gamble and L’OrÃ©al are launching guerrilla marketing tactics to knock rival Elida FabergÃ©’s relaunch of its Organics shampoo and hair conditioner brand off course.
With the general election finally over, and Labour storming home, Mike Gorman takes a look at the winners and losers from the ranks of advertisers and broadcasters battling for our attention. Mike Gorman is media director of Saatchi & Saatchi
Lotteries division launches cull of underperforming charity games following UKCL acquisition
Understatement of the week award must surely go to David Jones, the new group chairman of ad agency DMB&B. The Diary was enjoying lunch with Jones at the trÃÂ¨s chic San Lorenzo restaurant in Knightsbridge, when who should sit down at the next table but Hollywood legend Lauren Bacall with a female friend. It was […]
Tour operator Airtours is facing a possible fine by trade body ABTA (Association of British Travel Agents) over misleading holidaymakers on prices in its brochures launched last week. ABTA is investigating a complaint from rival tour operator Thomson that Airtours misrepresented the significance of Air Passenger Duty (APD) – the tax on passenger departures – […]
A feelgood factor is emerging that, coupled with economic growth which the election has delayed, could lead to a retail boom. By George Pitcher. George Pitcher is chief executive of issue management consultancy Luther Pendragon.