Nintendo 64: 70,000 units sold since March 1 launch

Warner-Lambert is launching a commercial for Listerine mouthwash featuring comedian and actor Keith Allen. The 1.9m ad, through J Walter Thompson, portrays Allen as a winged tooth fairy who gets frust-rated with the power of Listerine. Listerine’s first commercial for two years begins its three-month run on Monday May 12. It is directed by Trevor […]

Feedback vital to staff morale

As performance improvement specialists we were fascinated to read about the experience of market researchers attempting to check up on corporate morale. But there was no mention about telling staff what will be done about the results of such surveys. In Professor Martin Ford’s study into corporate motivation, it can only be improved if people […]

Lever’s reputation ‘under threat’ after Asda link-up

Lever Brothers is advertising its lead detergent brand Persil alongside Asda’s own-label detergent brand Logic in a landmark decision to suspend the fight against own-label products. The co-operative advertisement, which appears in Asda’s in-store magazine, features the line: “Have the wash you wish for with Asda Logic and Persil.” It will be seen by many […]

Consumers’ Association hires chief

The Consumers’ Association, publisher of Which? magazine, has appointed David Sneesby, business development director at research company Taylor Nelson AGB, as its marketing director. Sneesby will take charge of CA’s 12.5m marketing budget in the early summer and will be responsible for hiring advertising and marketing agencies. He replaces Lesley Godwin, who left before Christmas […]

Burberrys md is a domestic role

Following your digest on Burberrys appointment (MW April 24), we wish to clarify that David Quelch’s has been recruited as divisional managing director UK, with specific responsibility for the domestic market. Roxane Barretto Stephanie Churchill PR London W1

Rivals try to hit relaunch of Organics

Haircare giants Procter & Gamble and L’Oréal are launching guerrilla marketing tactics to knock rival Elida Fabergé’s relaunch of its Organics shampoo and hair conditioner brand off course.

BBC wins broadcasters’ battle by a landslide

With the general election finally over, and Labour storming home, Mike Gorman takes a look at the winners and losers from the ranks of advertisers and broadcasters battling for our attention. Mike Gorman is media director of Saatchi & Saatchi

A legend in his own lunchtime

Understatement of the week award must surely go to David Jones, the new group chairman of ad agency DMB&B. The Diary was enjoying lunch with Jones at the très chic San Lorenzo restaurant in Knightsbridge, when who should sit down at the next table but Hollywood legend Lauren Bacall with a female friend. It was […]

Airtours faces ABTA investigation

Tour operator Airtours is facing a possible fine by trade body ABTA (Association of British Travel Agents) over misleading holidaymakers on prices in its brochures launched last week. ABTA is investigating a complaint from rival tour operator Thomson that Airtours misrepresented the significance of Air Passenger Duty (APD) – the tax on passenger departures – […]

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