TBWA picks up £15m McCain brief

Frozen food company McCain Foods has appointed TBWA/London to handle its
£15m advertising business after a three-way pitch against Euro RSCG Wnek
Gosper and Grey Worldwide London.

TBWA picks up £15m McCain brief

Frozen food company McCain Foods has appointed TBWA/London to handle its
£15m advertising business after a three-way pitch against Euro RSCG Wnek
Gosper and Grey Worldwide London.

Wales: the True Taste campaign

The Welsh Development Agency is to sponsor the new series of S4C’s cookery show Dudley, as part of its Wales: the True Taste campaign, which aims to promote the Welsh food and drink industry.

Here I am, this is what I want – and now brands can hear me

In one sense, personalisation represents a simple continuation of marketing’s age-old quest to get closer to the needs of the customer. Branding, segmentation, line extensions and the menu-based selections of restaurants and supermarkets are just some of the ways marketers have brought their offerings closer to individuals’ needs. Direct marketing is one way of personalising […]

McCann takes Xbox business

Microsoft has moved its £60m pan-European advertising business for its Xbox games console out of Bartle Bogle Hegarty (BBH), placing the business with McCann-Erickson, which handled the business in all other markets. BBH has held the business since the games console’s launch at the beginning of last year, and the agency created the advertising tagline: […]

Cadbury axes Wispa brand name

Cadbury Trebor Bassett is ditching the Wispa brand and relaunching the chocolate bar as Dairy Milk Bubbles. The move is part of a strategy to bring all of its small brands under the Dairy Milk umbrella. Caramel and Turkish Delight will also be bought under the brand and will now be made with Dairy Milk […]

Bodycare to relaunch and open new stores

Bodycare International is planning a £6m relaunch of its network of tanning salons and products, following a British Medical Association (BMA) report that links tanning booths with cancer. The report calls for tighter restrictions on the use of sunbeds, which the BMA claims can cause certain types of skin cancer, premature ageing and damage to […]

Try earning it through service

“Plastic Population” (MW April 24) raised many valid issues relating to loyalty schemes. However, when it comes to maximising the lifetime value of a customer, loyalty schemes and discount offers never work in isolation. Loyalty is a behaviour built over time and is largely dependent on customer service. If the shopping experience is dreadful, the […]

Protesters demonstrate method behind madness

While the May Day protests achieve little, it would be remiss of economists to ignore what lurks beneath the dreadlocks and violence, says George Pitcher I was mildly irritated last Thursday night to be stuck in a cab in Trafalgar Square as riot police charged up the Strand to quell a hot-spot of May Day […]

Latest from Marketing Week