Recently, Marketing Week launched its Vision 100 list. it purports to highlight the 100 most visionary marketers around. It’s a great list, full of inspirational people who have genuine achievements to their names. However, you’ll be lucky to find a B2B marketer in there, and that’s disappointing. The absence of B2B marketers highlights a myopia […]
Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.
To tackle the constant criticism that there is no standard metric to measure online display ad impressions, IAB UK and a cross-industry working group launched its viewability guidelines last month.