Recently, Marketing Week launched its Vision 100 list. it purports to highlight the 100 most visionary marketers around. It’s a great list, full of inspirational people who have genuine achievements to their names. However, you’ll be lucky to find a B2B marketer in there, and that’s disappointing. The absence of B2B marketers highlights a myopia […]
To tackle the constant criticism that there is no standard metric to measure online display ad impressions, IAB UK and a cross-industry working group launched its viewability guidelines last month.
Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.