Littlewoods is being forced to redesign the cover of its catalogue in the run-up to the crucial Christmas period following a complaint from rival Argos. The Advertising Standards Authority (ASA) ruled that the claim “Never beaten on price!” printed on the front cover and spine of the retailer’s autumn/winter 2001 catalogue was inaccurate because other […]
Christmas offers online shopping sites an ideal opportunity to build customer loyalty and awareness. But they should make sure they deliver, says Yannis Marcou
WH Smith is launching a pre-Christmas television campaign starring Only Fools and Horses actor Nicholas Lyndhurst and other celebrities including author Jackie Collins and celebrity chef Delia Smith. The ads, which break on November 12, were created by Abbott Mead Vickers.BBDO. For the sixth year running, Lyndhurst will play all the characters of the Smith […]
It’s a difficult time for the marketing community as a whole, clients and agencies alike. While economies around the world were already moving into a recessionary climate, the tragic events of September 11 have reinforced this trend. Yet, while phrases like “battening down the hatches” seem to be de rigueur at the moment, I personally […]
Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]
Octagon UK has been chosen by the Fédération Internationale des Échecs (FIDE) – the World Chess Federation – to handle marketing and secure commercial partners for the 2003/04 Chess World Championships.
Your leader column “The pitch badly needs relaying” (MW October 18) suggests that Charlie Edelman was somehow forced to resign as a result of issues arising from the advertising pitch for TfL’s corporate and congestion charging accounts. I would like to make it clear that this is not the case. Charlie’s decision to resign was […]
The Australian Tourism Commission (ATC) European marketing chief Glenn Myatt, and European general manager Andrew Richards, have left the company following a restructure of its global management. The Commission has promoted Lyndel Gray, its regional director for the Americas, to the new position of executive general manager for Western Hemisphere. She will be the top […]
USDAW, the shopworkers union was due to take its fight to keep Christmas Day trading free to the House of Lords today (Wednesday). The Lords is due to debate for the first time the union-backed Christmas Day (Trading) Bill.
A last opportunity to participate in the Marketing Week/Ball & Hoolahan salary survey. The cut-off date for returning the completed questionnaire is Friday, November 16.
Internet Business Group has launched an online picnic shop, simplypicnic.co.uk, to sell picnic equipment such as hampers, wine carriers and seat sticks.
QXL this week launches an offline catalogue and an online game in the run-up to Christmas. The company has printed 250,000 copies of the catalogue, which is being mailed to customers who have recently used the UK site. They will also be distributed as inserts in T3 and PC Format magazines. As QXL doesn’t carry […]