8 September 2005

McDonald’s in healthy hands

Mary Dillon’s appointment as chief marketer at McDonald’s comes at a time when the fast-food chain is desperate to prove its health credentials. The fitness fanatic has a wealth of experience with health and fitness brands, but can she change the company’s image? asks Caroline Parry Fitness enthusiast Mary Dillon has just been handed one […]

Direct Line poaches Mike Tildesley

Direct Line has poached More Than marketing director Mike Tildesley to join the company in the same role. Peter Corfield, who had been overseeing the role temporarily, will return to his role as marketing director at sister company Churchill.

Langdon bites the dust at Euro RSCG

The news that Ben Langdon has been ousted as UK chairman of Euro RSCG Worldwide after just 17 months has prompted the inevitable round of speculation about what one of advertising’s most controversial figures will do next. Rumours have been rife in recent weeks that he is planning to launch another start-up and he is […]

News International magazine move a gamble worth taking

News International’s (NI) foray into magazine publishing, announced last Friday, is not the first time the newspaper publisher has attempted such a move. Rupert Murdoch decided as far back as 1987, when he published youth-oriented Sky magazine as a joint venture with French publisher Hachette, that magazines have more global potential than newspapers. A separate […]

Let the customers call the tune when developing a value theme

Today’s successful brands exploit a value theme rather than a single idea or unique selling point, but the impetus for a theme must come from customers When the Americans first entered the space race, NASA spent a small fortune trying to invent a ballpoint pen that would work in zero gravity. They never found an […]

Porter handed top role at WPP’s Added Value Group

Former top Abbey marketer Angus Porter has been appointed global chief executive of WPP-owned specialist brand development and marketing insight agency Added Value Group. Porter, who quit as customer director of Abbey in June, takes up his new role next week. He replaces Tamara Ingram, who became chief executive of Grey UK in May this […]

Coke aims energy drink at fashion-conscious youth

Coca-Cola is launching an energy drink called Von Dutch, named after the fashion label famous in the US for its suggestive ads featuring models smeared in motor oil. It will be aimed at 18- to 35-year-olds. Von Dutch will be the third energy brand Coca-Cola has added this year, in an attempt to take business […]

Travelocity team faces drastic cuts

The future of Travelocity’s five-strong marketing team is in doubt as parent company Sabre Holdings moves to incorporate the online travel brand into Lastminute.com, which it acquired earlier this summer. Sabre is carrying out a review of its European business, including branding, marketing and operational issues. The company has decided to retain the Travelocity brand […]

New role for a free thinker

The news that Evening Standard managing director Mike Anderson is leaving to replace Camilla Rhodes in the same post at The Sun and News of the World has been the talk of the newspaper industry since it was announced last week. Anderson, who will be replaced temporarily by Associated Newspapers managing director Bert Hardy, is […]

Playing with your mind

As quiz shows and puzzles proliferate, consumers are beginning to expect promotions to engage their intellects. Mark Palmer looks at the ways some brands are trying to make consumers think Promotional campaigns seem increasingly likely to make us think: about the brand itself in a cleverer way, or through a scheme that’s surprising, surreal or […]

Manners is a load of bullocks, or so a little Birt told his host

When a communications specialist such as Lord Birt loses his rag after his keynote MacTaggart lecture, it is time to review the basics of social etiquette I should be guilty of false modesty were I not to aver that this column is the glass of fashion and the mould of form. But, accustomed as I […]

Innocent Drinks in agency trawl ahead of £6m drive

Innocent Drinks is trawling advertising agencies about a new campaign ahead of a &£6m multi-media marketing drive in 2006. The premium smoothie brand is in discussion with Albion and Fallon, both of whom have worked with Innocent in the past, as well as Clemmow Hornby Inge. Wieden & Kennedy and Bartle Bogle Hegarty. The brief […]

Latest from Marketing Week