Kimberley-Clark – down the pan?

Kimberly-Clark faces trouble, big trouble, in Europe. The spectacular takeover of Scott Paper two years ago, far from shoring up the problems of an oversupplied market, has aggravated them. K-C has plunged from profit to a 64m loss in its European operations, as retailers and own-label production tighten the noose on its margins. A nightmare […]

DIGESTS

The French government has finally approved the sale of Radio Monte Carlo to a consortium formed by NRJ, Sud Radio and La Dépêche du Midi. First attempts to privatise the station began ten years ago. Hertz has awarded its German advertising account to Michael Conrad & Leo Burnett, Frankfurt. The decision was taken despite the […]

Danka appoints EURO RSCG to 5m international print campaign

EURO RSCG Wnek Gosper has won the estimated 5m international Danka fax and photocopying business following a three-way pitch. The media account went to the agency’s affiliate Mediapolis. EURO RSCG beat Grey and Publicis Focus to secure the account, which was initially thought to be worth as much as 10m (MW February 5). The budget […]

Bowie caught in McMorrow’s world

Radio Clyde 1FM breakfast pre senter George Bowie had a brush with the law last Thursday and made the fatal mistake of thinking it was a late April Fool’s joke. Stopped by the local police for having his fog lights on when they weren’t needed, Bowie was asked if he knew a Euan McMorrow, the […]

Mrs Merton joins chimps’ tea party

For only the second time in 40 years Brooke Bond PG Tips has dropped its chimps and invested in a celebrity for its TV advertising campaign. Caroline Aherne, aka Mrs Merton, features in the new campaign as the rude checkout girl she first brought to the screen in BBC’s The Fast Show. The ad was […]

Axe hangs over NatWest roster as cost-cutting drive bites

At least one NatWest roster agency is likely to be a casualty in the six monthly advertising review, following a bank-wide cost-cutting investigation by management consultants McKinsey’s. McKinsey’s has been called in to investigate all processes within NatWest, including supplier relationships. Inside sources say that NatWest’s group purchasing division has issued all agencies with questionnaires […]

TV talk puts executives in the firing line

Marketing Week’s TV 98 conference has proved something of a Becher’s Brook for the high-flying executives who travelled to Barcelona to talk digital. In the three weeks since the shindig, both Richard Burdett, vice-president of marketing for cable company Flextech, and Saatchi & Saatchi veteran media director Mike Gorman have shared that sinking feeling of […]

Oflot scuppers Camelot plans to start daily National Lottery draws

Camelot’s plans to run National Lottery draws every day of the week except Sunday have been dealt a blow by the regulator, the Office of the National Lottery. A spokeswoman for Oflot says it will not give permission for the scheme. The plans were first revealed by Marketing Week (November 27 1997). Reports suggest Camelot […]

Cadbury plans to launch Christmas confectionery brand

Cadbury is launching a Christmas confectionery brand, called Chunky, which will appear each year in the four month run-up to Christmas. Cadbury hopes Chunky, a caramel and crispies truffle, will be as successful as its Creme Egg brand, which has achieved a shelf life beyond the Easter season. Packaging design and advertising plans for the […]

Sky Scottish to fold after poor showing

BSkyB’s attempt to give Scottish TV viewers more local programming has flopped with the collapse of Sky Scottish, a joint venture with Scottish Media Group (SMG). The satellite channel will fold on May 31 after revealing poor viewing figures. The partners claim the channel proved Scottish audiences would like more Scottish programming, in particular more […]

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