Mindshare and JWT win Egyptian Tourism account

The Egyptian Tourism Authority has handed its global media planning and buying account to Mindshare and its advertising to JWT. The business is believed to be worth about £1.6 million in the UK and £35 million globally. Media is currently handled by OMD and advertising by DDB handled the advertising. The country positions as a […]

Free mag Sport closes

Free weekly magazine Sport is to close unless a buyer can be found following the collapse of French parent company Sport Media & Strategie. The last issue of the men’s London title, distributed by vendors in London, hit the streets over a week ago on April 3rd. Marketing Week understands talks with various parties have […]

EBay unveils Skype spin off plan

EBay is to spin off Skype after concluding that the online call service does not fit with its existing businesses. The company says it intends to complete a sale of shares, known as an initial public offering (IPO), by the middle of next year, although the specific timing of the IPO will be based on […]

Highland Spring plots to topple Evian as UK’s No.1

Highland Spring is rolling out an aggressive strategy to steal the top spot as the UK’s biggest selling bottled water brand from Evian within the next two years, as it readies the launch of a new brand campaign next month. Currently, Highland Spring holds a brand volume share of 8.6% in the bottled water market, […]

Ikea reviews global media accounts

Swedish home retail giant Ikea is reviewing its global media agency accounts, currently held by WPP Group’s Mediaedge:cia and MediaCom. Mediacom has held the UK business since 2005, when the WPP group agencies took over the global accounts after winning a final pitch against Omnicom’s OMD. The retailer has been seeking to shore up its […]

ASA refers Lynx Bullet ads after complaints of sexism

The Advertising Standards Authority has referred a campaign for Unilever’s male body spray brand Lynx Bullet to the ASA Council after receiving a flurry of complaints that the advertisements are sexist and degrading to women. The watchdog has received 35 complaints about the campaign, which includes television and poster activity, and has asked the council […]

Walt Disney creates EMEA ad sales role

The Walt Disney Company has appointed Peter Fitton to the new role of vice president of ad sales and promotions for Europe, the Middle East and Africa. Fitton will move from his previous position of vice president of international sales for Disney Media’s advertising sales and marketing group, based in New York. Effective immediately, he […]

Bebo lines up brands for third edition of Sofia’s Diary

Bebo is approaching brands and agencies to drum up advertising for the third series of its hit cross-platform drama Sofia’s Diary, which goes into production this month. The AOL-owned social networking giant is keen to build on the success of the previous two series, which have seen the Sofia’s Diary profile page viewed 2.45m times […]

MySpace Music UK set for 2009 launch despite setbacks

MySpace Music, the social network’s ad-funded music service, claims it’s still on target to launch a UK site this year despite a false start. The social network first started approaching ad agencies late last year with a view to signing up top brands to support a launch scheduled for the first quarter this year (nma […]

The short shelf life of online growth figures

Last week saw the publication of the IAB/PricewaterhouseCoopers (PwC) figures for the value of online advertising in 2008. Looked at in the context of that year, it was all good news. At a time when overall ad spend was falling by 3.5%, online spend went up by 17.1% year on year to £3,350m. That meant […]

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