Ecommerce brands have only a short time to convince consumers to buy with them before they move on, and any shortfall in the online experience can cost retailers their chance. Here are the things they need to prioritise getting right.
The lack of affordable homes in the UK is holding young people back from achieving their aspirations to buy, but it is also creating new groups who live with affluent parents and have low outgoings alongside high disposable income.
Once upon a time, interruption advertising was not just the only way, it was the noble way: pre-planned interruptions of a television programme that everyone – and I mean everyone – would watch huddled around the TV set, centrepiece of the living room of any respectable family in town.
Samsung UK vice-president of corporate marketing Russell Taylor explains how the brand plans to stop being “shy and reserved” in its new campaign, and admits that pushing wearables too early is a risk for marketers.
The EasyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.