9 August 2001

Digest

OK! Magazine has teamed up with GlaxoSmithKline’s Aquafresh Multi-Action Whitening toothpaste to launch a national search for an unmarried ‘perfect couple’. The couple’s wedding celebrations and honeymoon will be arranged by GSK and featured in the magazine.

Innogy scraps its Yorkshire Electricity brand

Power group Innogy, the parent company of npower, is planning to scrap the Yorkshire Electricity brand and integrate the business with the npower brand. The regional brand, which was acquired by Innogy in February this year, will be phased out over an unspecified period. It is unclear whether Yorkshire Electricity’s advertising agency Rapier, will retain […]

Digest

ITV launches a £500,000 poster, radio and press campaign for its new 7pm Saturday football highlights series The Premiership this week. The campaign for the programme, which launches on August 18, has been created by HHCL & Partners, with media bought through Starcom Motive.

Digest

Translucis, the screen-based in-bar entertainment system backed by Diageo, has appointed Liv4now co-founder Serena Doshi as director of global business development.

Digest

Atlas Advertising has appointed Mark Stafford, from the agency Artificial Intelligence, as its new business director.

Digest

Clear Marketing has designed the branding and store fascias for the new retail venture Cool Trader set up by ex-Iceland chairman Malcolm Walker.

Andrex ads to focus on price cuts

Kimberly-Clark (K-C) is launching a radical advertising campaign for its premium toilet tissue brand Andrex, that for the first time will mention the fact that it has reduced its prices. The new discount message is part of an advertising blitz for the “improved” toilet paper, but will not mark the end of its “soft, strong […]

Renault employs banner ad parody in new Clio campaign

Renault this week begins the second phase of its “Va Va Voom” online campaign for the Clio – with a banner ad that parodies the apparent ineffectiveness of online advertising. The integrated onand offline campaign was created by Publicis, with media buying by Carat Interactive. Renault hopes the campaign will continue building awareness in the […]

Supermarkets snub new Hovis premium loaf

Asda and Tesco, two of the UK’s largest supermarket chains, have rebuffed Hovis’ new premium “Best of Both” loaf. Asda believes the product, which claims to have all the nutritional and health qualities of brown bread (even though it is actually a white loaf), is too expensive. Tesco says it will not stock Best of […]

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