Bose, the sound equipment company, has appointed Direct MediaCom to its £11m UK media planning and buying account following a five-way pitch. The WPP-owned agency triumphed over Carat in a final round.
As the Labour Party fires the opening shots of the General Election campaign, observers are predicting the political marketing battle between the major parties will move to a new level. It will be the first election to use the range of Web 2.0 media, with online community sites and user-generated content expected to play a […]
The control brands have over traditional media is not available online – no matter what safeguards social networking sites try to introduce. The fuss over ads appearing next to inappropriate content online just won’t go away, and once again it’s user-generated content that’s causing the problems. This month it’s been Facebook in the spotlight, after […]
TV and radio ads for gambling will be allowed for the first time next month after a code of practice was agreed between Government and the industry. Will this open the way for a flood of betting campaigns, or is such a forecast a puritanical over-reaction from opponents? asks Louise Jack
Former Toyota GB commercial director Mike Moran has emerged as the frontrunner for a similar role at ITV. The broadcaster is seeking to replace veteran commercial director Ian McCulloch, who left in May after 27 years. Motoring consultant Moran is understood to be one of a handful of candidates shortlisted for the ITV commercial director […]
Agatha Christie, one of the UK’s most iconic writers and still the world’s best-selling author, is being relaunched in a series of illustrated comic novels as part of a major strategy to appeal to new and younger readers.
Mattel is taking its iconic Barbie doll back to its wholesome roots and is targeting middle class girls in a new brand strategy, called “B Who U Wanna B”, in a move in the opposite direction of rival doll brand Bratz. A spokeswoman for Mattel says the strategy is a return to the roots of […]
Wieden & Kennedy has created four online films for Honda to support the launch of its hot-hatch model, the Civic Type R. The two-minute films develop the concept of Hondamentalism, which was introduced in an above-the-line campaign in May.
More than 1,000 London retail outlets including Threshers and food chains Yo Sushi! and Eat have signed to offer “contactless” payment facilities. The so-called “tap and pay” system, such as used on Transport for London’s Oyster payment network, is being launched in the autumn. Other retailers that have signed up ahead of the launch include […]
VisitBritain will ramp up promotion of rural tourist attactions after receiving a £1m boost from Culture Secretary James Purnell (pictured). He announced the plans today to increase visitors to Britain’s countryside. The national tourist body will receive £750,000, which will be supplemented by £250,000 from existing budgets, to fund the campaign. English bed and breakfasts, […]
The National Magazine Company has axed plans to launch Jellyfish, its digital teen title, after failing to overcome ‘distribution challenges’. The publisher of titles including Cosmopolitan and Harper’s Bazaar ended a 20-week online trial this week.
MySpace, the social networking site, is launching its search for the stars of the first user-generated film. A casting bus will tour ten major UK cities over, offering people the chance to audition via video cameras and laptops on the bus. The site announced a tie-up with Vertigo Films and Film4 last month to offer […]