Benetton Formula One’s new commercial director Brian Sims is joining from API Motorsport, not from within the company as reported in Marketing Week, last week. Sims was a founding member of the Motorsport Industry Association.
BT Payphones is launching a promotion with Odeon cinemas which offers consumers two tickets for the price of one when they book seats from any BT payphone nationwide. The promotion runs until January 7.
More than 60 per cent of the country’s 16- to 21-year-olds expect to have sex at a Millennium Eve party, according to those shagadelic marketers at Durex manufacturers London International Group. A third of the young revellers expect to get jiggy with someone new, according to the saucy survey. How things have changed since the […]
OMD, the media buying arm of DDB Worldwide, has consolidated its hold on cosmetics and fragrances giant Coty’s media buying and planning after gaining the US, German and French business. The US business is worth $40m (£25m). Media centralisation into the OMD network is part of a strategy by Johannes A Benckiser, now owned by […]
Scottish Courage is understood to be preparing to launch a premium McEwan’s beer in Scotland to target younger drinkers. The brewing giant is believed to have earmarked £2m for the launch, likely to include a TV campaign. It is thought the company is keen to revitalise the brand, which has suffered declining sales and an […]
Freestone’s lawyers claim Yellow Pages has copied its design and wants compensation so it can rebrand. If they are successful, it will break the chain of small firms losing their corporate identities to the big guns.
Cat Protection, the animal welfare charity, has unveiled its first TV ad. The 30- second film by Doner Cardwell Hawkins features a virtual cat which dies and goes to heaven. It airs on December 26 and runs to mid-January. Media buying is by Booth Lockett Makin.
Graeme Norways, former creative director and co-founder of BANC, is poised to take a senior creative role at Armando Testa, the Italian advertising agency which launched in the UK this year.
The Association of Tennis Professionals (ATP) is unveiling its new tour structure this week, as part of an overhaul of men’s tennis. The relaunch is likely to include an enhanced ranking system, unified branding, and an upgrade of TV coverage. Sports group ISL secured the TV and sponsorship rights for $1.2bn (£750m) in April this […]
Wall Street Journal Europe has appointed Doug Baxter as senior director marketing and communications. He was previously chief executive of Smurfit Media UK. Daily Telegraph group promotions manager Anne Hogarth has been appointed as marketing and promotions director UK.
Some of ITV’s biggest customers are to meet this week to draft their objections to the Carlton/United News & Media merger. The meeting follows a presentation on Friday to senior agency and client figures by Lord Hollick, chairman of United, who would become chief executive of the new group, and Nigel Walmsley and Malcolm Wall […]
The X-Stream Network (www.x-stream.co.uk), the subscription-free Internet service provider, has signed a content supply deal with ebop (www.ebop.co.uk), an online lifestyle magazine. The agreement allows X-Stream users to access ebop’s lifestyle, shopping and club information.