9 December 2004

Wilkinson Sword readies M3 Power rival

Wilkinson Sword is test marketing a battery-powered razor ahead of a global launch next year. The product will rival Gillette’s vibrating razor, M3 Power. Marketing Week has learned that the brand has been codenamed “Quiver” in Europe, although Wilkinson Sword is not thought to have decided on a final launch name for the UK. A […]

Ford Europe boss takes global role

Ford of Europe has promoted vice-president of marketing Murat Yalman to a new position, overseeing marketing services for all the car manufacturer’s brands globally. Yalman will be replaced by Jürgen Stackmann, marketing director of Ford in Germany. Stackmann will be responsible for all marketing and advertising agencies for the main Ford brand across Europe, and […]

Homebase talking to direct marketing agencies

Homebase is believed to be talking to direct marketing agencies about its Spend & Save loyalty scheme. It is thought to be keen to appoint a number of agencies on a project basis to aspects of its direct marketing business before eventually consolidating the £10m budget into one agency.

Unilever promotes brand chief to top Comfort job

Unilever has promoted Comfort European brand director Jean-Laurent Ingles to head global marketing for the fabric conditioner brand. Inges will replace Ton Anbeek as global brand director for Comfort at the beginning of January. Anbeek will become chairman of Unilever’s Moroccan business. Ingles’ first task will be to oversee the roll-out of Comfort Pearls, the […]

Latest from Marketing Week