9 February 1995

Cosmo maintains lead on Marie Claire

Marie Claire has failed to close the gap on its rival Cosmopolitan in the latest round of ABCs, despite posting a 17 per cent year-on-year increase in circulation. The IPC glossy increased circulation to 430,622 in the July to December audit period, giving Cosmopolitan – which recorded sales of 460,582 for the period – a […]

Rude Awakening

In this politically correct computer age, the mainstream soft-porn magazine seems to be losing its audience but some publishers are defending their corner with a mind-bogglingly inventive array of specialist products which, even if they are po

Taking a more accurate course

I am writing to convey concern about Iain Murray’s article “Outward bound to failure” (MW January 13). Not only is the re- search, conducted by myself and Dr Sue Newell of Warwick University, misrepresented but the information is incorrect. I reside at the School of Sport & Exercise Sciences not the Department of Psychology. The […]

Lever rejects Persil Power pack flashes

Lever Brothers has rejected Consumers’ Association demands that it attach extra safety warnings to packets of Persil Power. The demand for added warnings comes after a six-month CA investigation into allegations that even the reformulated powder, with reduced manganese, damages clothes. The association’s magazine Which? demands that Lever should print an explicit warning not to […]

Is television porn too hard to swallow?

Television porn is forcing the UK Government to demand the that the European Commission tighten up rules on pornography and violence, to prevent exploitation by Europe’s satellite and cable TV channels. It is a strategy thrown into relief by news last week that Daily Sport owner David Sullivan plans to launch a satellite sports and […]

Diana’s odds are getting slimmer

Having launched a book on the British Airways review, Ladbroke is making further forays into the world of advertising. You can get a very reasonable 7-2 on Bob “Mr BT” Hoskins losing his voice (and who would argue with that); the new Gold Blend couple to be married by the end of the year is […]

TWA chief quits after eight months

Troubled airline TWA’s international managing director for sales and marketing, David Richard, has quit after only eight months in the job. Managers at the international division near Heathrow will now report directly to the company’s headquarters in St Louis, Missouri, in the US. Richard officially left “to pursue his own interests”. He was promoted to […]

IPA to draft radio ad sales code

A code of practice for radio airtime sales could be in operation by early summer, following a meeting of the Institute of Practitioners in Advertising’s media policy group on Monday. The IPA has been in discussions with Capital Radio for some time to draft a code of practice for radio sales. The MPG voted this […]

DMB&B’s Hinton pledges to stay on…

Graham Hinton, joint chairman of D’Arcy Masius Benton and Bowles, says he will stay at the agency, despite management changes brought in against his will. Hinton denied speculation that he will leave the agency this week in the wake of the appointment of IMP president John Farrell as the new DMB&B Group chairman. Hinton told […]

Conair backs brands with ú7m Euro ads

Personal care and beauty appliance company Conair Corporation, owner of the Revlon haircare brand, is to invest up to £7m on pan-European advertising following its acquisition of BaByliss SA. The US company acquired BaByliss late last month, and the company says pan-European branding campaigns are planned for BaByliss and Revlon this year. Although advertising is […]

A clear division for the future

The relaunch of Bates Dorland shows that agencies are taking a leaf out of retail and manufacturing’s book and beginning to define their `core competencies’. It remains to be seen whether they will be able to do this fast enough.

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