9 February 2006

BT lures Disney new media exec for interactive TV arm

BT has poached a senior Disney new media executive, Antony Carbonari, to fill the newly created role of director of interactive and commercial media for its Television Services business. He will be responsible for revenue from advertising and sponsorship as well as the use of interactive TV for retail, gaming and community services. Carbonari was […]

New Campaign – Motorola

Motorola is running an outdoor campaign to promote the SLVR, its new slim-line mobile phone that features Bluetooth, a digital camera and video applications, and an MP3 player. The activity features “Super 3-D” lenticular technology on 100 JC Decaux six-sheet sites in three locations – London, Birmingham and Manchester. Some of the sites will animate […]

Virgin Radio appoints in house team to handle all online sales

Virgin Radio is taking its online sales, sponsorship and promotions in-house for the first time. The station has appointed Rowan Link to head the new team. Link will take over as head of online sales this week and will be responsible for developing and maximising adverting across the Virgin Radio website and individual sites for […]

Grow or stay cool: the dilemma for Choice

Fans of specialist music including hip hop, indie and rock have never had it so good, with commercial radio operators boosting investments in such stations over recent years desparate to tap into a more diverse audiences. The spotlight has been on guitar-based music stations, such as GCap’s Xfm and EMAP’s Kerrang!, thanks to the resurgence […]

London Underground seeks ‘breakfast’ sampling partner

London Underground (LU) is seeking a “breakfast” brand to help it raise awareness of the importance of eating the first meal of the day. Viacom Outdoor is helping LU find a brand to launch a month-long sampling campaign. More than 300,000 ready-to-eat breakfast products will be given away, at least twice a week, at Tube […]

Co-op to permit third-party ads on in-store TV

The Co-operative Group is to allow third-party advertising, alongside promotions for its own lines, on an in-store television network it is rolling out across its 1,700 UK stores. London-based ABC Media has been appointed by the group to sell advertising space to brand owners on the point-of-purchase system. It is the first time the company […]

Miller chairs first media sector VCT

Former chairman and chief executive of EMAP Sir Robin Miller is to chair the board of the first venture capital trust to target the broader UK media sector. The fund, called the IBIS Media VCT, aims to raise just under &£30m. It will be quoted on the London Stock Exchange if a minimum of &£4m […]

Ofcom warms to branding of TV and radio channels

Brands will be able to sponsor commercial television channels and radio services under proposals drawn up by Ofcom this week. Currently advertisers can only sponsor programmes, but under the new proposals certain channels could be covered by all-encompassing sponsorship packages. The media regulator has mooted its views ahead of a consultation into the future of […]

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