9 January 1997

United Distillers hires agency to handle npd

United Distillers (UD) has strengthened its commitment to investment in new product development (npd) with the appointment of its first dedicated npd advertising agency. St Luke’s is tipped to take its place on the UD roster alongside existing agencies Leo Burnett, which handles advertising for Gordon’s Gin, and WCRS, which handles Bell’s Scotch Whisky. Andy […]

Oflot flays Camelot over overseas plan

National Lottery regulator Oflot has found Camelot guilty of breaching its licence after Marketing Week revealed the operator had set up a company to develop lotteries internationally without telling Oflot. The regulator has censured Camelot for setting up Camelot International Services last August without its knowledge. It will note the breach in its annual report […]

ITV urged to use US-style pre-credit ads

British TV viewers could see US-style commercial breaks intruding into programmes just before the closing credits roll if media groups get their way. Amco, the association of media companies, says programmes like Coronation Street and The Bill could increase the audience for commercial breaks by adopting pre-credit ads instead of end breaks. Amco believes about […]

SPEAKING THE SAME LANGUAGE

Organising a conference is never easy. Those held on foreign soil are particularly challenging, given the added complication of different languages, cultures and laws. Increasingly, companies planning overseas conferences are calling in experts to reduce the risks associated with meetings held in foreign climes. Many of them offer clients short cuts through the practicalities of […]

A St Valentine’s Day Bassacre

With Christmas and New Year revelry finally behind us, it’s time to roll up our sleeves and get stuck in to the serious business of marketing in 1997. Bass Brewers is already gearing up for the next serious date in the calendar of marketing gimmickry – Valentine’s Day – with a rumoured launch of “Hooper’s […]

St Luke’s tipped to pick up 3m Clark account

Shoe manufacturer Clark International is expected to hand St Luke’s its 3m advertising brief. At present it is at TBWA. The company, with brands Clarks, K Shoes and Springers, put the account up for review at the beginning of December when marketing services director Rosemary Carr initiated talks with a number of agencies. It is […]

NEWS ROUND-UP

News round-up gives readers an at-a-glance overview of this month’s conferences and exhibitions news.

Express Newspapers begins review of 10m advertising

Express Newspapers has started the long-predicted review of its 10m creative advertising account (MW September 20). The three incumbents – D’Arcy Masius Benton & Bowles and Walsh Trott Chick Smith, which share The Express and Express on Sunday accounts, and Leo Burnett which handles The Star – are joined by BMP DDB, Lowe Howard-Spink and […]

HIMG chooses new board in relaunch

The Hotel Industry Marketing Group (HIMG) has been relaunched as the Hotel Marketing Association (HMA). The HMA will remain the official industry branch of the Chartered Institute of Marketing and is to be financed and operated by 14 major hotels chains. The executive committee will include senior marketing executives from each chain. The new chairman […]

Express Newspapers begins review of 10m advertising

Express Newspapers has started the long-predicted review of its 10m creative advertising account (MW September 20). The three incumbents – D’Arcy Masius Benton & Bowles and Walsh Trott Chick Smith, which share The Express and Express on Sunday accounts, and Leo Burnett which handles The Star – are joined by BMP DDB, Lowe Howard-Spink and […]

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