9 January 2003

If the pharmacists are to be believed, we’re all sick

Is pseudo-science to blame for the discovery of an unending array of diseases labelled as syndromes? Iain Murray believes dysfunction is all in the mind On this all the textbooks agree: the very antithesis of marketing is to create a product and then persuade people to buy it. It should happen the other way around: […]

The glass is half empty for UK pubs

Recent years have seen a major expansion in the licensed trade, led by chains such as JD Wetherspoon and Slug & Lettuce. As competition hots up and costs rise, has the beer boom begun to sour? By Branwell Johnson

EHS Brann

EHS Brann, the incumbent agency for Microsoft’s £10m direct marketing account, has been knocked off the technology company’s shortlist.

Alien’s assistant in election race

Oh dear. The poor old Conservative Party. Led by a coterie of no ones, bedevilled by its aged relatives and in danger of becoming the UK’s third party, it’s certainly in need of some decent marketing (or policies – take your pick). But help is at hand, it seems. One Nikki Page, assistant to “Alien” […]

Second series of ads for Loot

Wieden & Kennedy has developed a second series of ads for Loot, Associated Newspapers’ free ads publication. The London Underground campaign breaks on January 20.

CHI snatches £2m Expedia ad account

Online travel company Expedia has appointed Clemmow Hornby Inge (CHI) to handle its £2m advertising account, following a four-way pitch against incumbent Euro RSCG Wnek Gosper, Campbell Doyle Dye and Wieden & Kennedy. The review was handled by the AAR. Expedia called the review at the end of November, following the appointment of Beverly Shaw […]

Reading the runes is no real strategy

It is a constant revelation to me that the dubious nature of brand stretch (“Power brands begin to stretch credibility”, MW December 12, 2002) is not challenged in a more rigorous manner. The sources made good points, but echoed those made almost ten years ago by Ries & Trout in The 22 Immutable Laws of […]

Sugar-free extension for Red Bull

Red Bull is to launch Red Bull Sugar Free this month, the energy drink’s first variant in the UK. The product will be on shelves in Sainsbury’s by the end of next week and key petrol forecourts by the end of January. Other supermarkets and grocery stores should receive stocks between February and March. Red […]

When push comes to shove, it’s all about pull

Pull marketing involves giving customers exactly what they want and telling them you’re doing just that. It’s the way of the future, argues Alan Mitchell You’ve got to find out what your customers want and give it to them. What better way to start a new year than by re-dedicating oneself to such a marketing […]

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