Is pseudo-science to blame for the discovery of an unending array of diseases labelled as syndromes? Iain Murray believes dysfunction is all in the mind On this all the textbooks agree: the very antithesis of marketing is to create a product and then persuade people to buy it. It should happen the other way around: […]
Recent years have seen a major expansion in the licensed trade, led by chains such as JD Wetherspoon and Slug & Lettuce. As competition hots up and costs rise, has the beer boom begun to sour? By Branwell Johnson
EHS Brann, the incumbent agency for Microsoft’s £10m direct marketing account, has been knocked off the technology company’s shortlist.
Oh dear. The poor old Conservative Party. Led by a coterie of no ones, bedevilled by its aged relatives and in danger of becoming the UK’s third party, it’s certainly in need of some decent marketing (or policies – take your pick). But help is at hand, it seems. One Nikki Page, assistant to “Alien” […]
Wieden & Kennedy has developed a second series of ads for Loot, Associated Newspapers’ free ads publication. The London Underground campaign breaks on January 20.
J Barbour & Sons, the country clothing manufacturer, has appointed international marketing manager Andrew Geere to the new role of UK commercial manager.
Whitbread Hotel Company sales and marketing director Guy Parsons has been appointed managing director of TGI Friday’s.
Online travel company Expedia has appointed Clemmow Hornby Inge (CHI) to handle its £2m advertising account, following a four-way pitch against incumbent Euro RSCG Wnek Gosper, Campbell Doyle Dye and Wieden & Kennedy. The review was handled by the AAR. Expedia called the review at the end of November, following the appointment of Beverly Shaw […]
Granada Enterprises’ Commercial Ventures has signed up learndirect to sponsor Trisha on ITV1 and ITV2 for nine weeks in a £250,000 deal.
It is a constant revelation to me that the dubious nature of brand stretch (“Power brands begin to stretch credibility”, MW December 12, 2002) is not challenged in a more rigorous manner. The sources made good points, but echoed those made almost ten years ago by Ries & Trout in The 22 Immutable Laws of […]
Red Bull is to launch Red Bull Sugar Free this month, the energy drink’s first variant in the UK. The product will be on shelves in Sainsbury’s by the end of next week and key petrol forecourts by the end of January. Other supermarkets and grocery stores should receive stocks between February and March. Red […]
Pull marketing involves giving customers exactly what they want and telling them you’re doing just that. It’s the way of the future, argues Alan Mitchell You’ve got to find out what your customers want and give it to them. What better way to start a new year than by re-dedicating oneself to such a marketing […]