9 January 2014

Vision of success for video on Facebook

Consumer reactions to the news that Facebook will test video ads that play automatically within user social feeds (Facebook confirms autoplay video ads test) highlights how important it is for brands to create video experiences that are both relevant and non-intrusive. While images and video are crucial tools for brands as they are proven to demonstrate higher levels of engagement, consumers […]

Ten content marketing trends you need to know for 2014

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Content marketing topped the digital priority list in 2013, according to Econsultancy’s annual survey. Yet just 64 per cent of marketers agree that content marketing is set to “become its own discipline”, while only 38 per cent of companies have a defined content marketing strategy in place. Just 34 per cent have dedicated budgets to it and only 46 per cent have dedicated staff for it, judging by the results of the Econsultancy/Outbrain Content Marketing Survey 2013.

GM foods’ downfall is all in the brand name

It does not get much more sensitive or more important than the debate over genetically modified organisms (GMOs) in our food. Thanks to EU legislation, most GMOs have been banned from production in Europe and when they are present in our food their presence has to be explicitly and clearly declared on the label.

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

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Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]