Masterfoods unveils Cadbury’s Flake rival

Masterfoods is gearing up to take on Cadbury’s Flake with the launch of an indulgent chocolate bar range aimed at women. Galaxy Promise is due to launch this autumn. The block chocolate range, the company’s major launch for this year, will have a number of variants, including one with a dark chocolate base topped with […]

Levi’s Euro marketing chief Sue Chidler quits to ‘go freelance’

Levi’s top European marketer, Sue Chidler, is quitting to pursue freelance work. She will leave at the end of July, just a year after she was promoted to European marketing director, when Levi’s created a single European marketing department (MW May 12, 2004). Levi’s has started searching for a replacement, who will report to Levi […]

Coke to revive ‘Teach world to sing’ ad for Zero launch

Coca-Cola has remade its iconic “I’d Like to Buy the World a Coke” television ad to promote its new no-sugar variant, Coke Zero. The famous 1971 feel-good ad, which was shot on a hilltop in Italy, has been recreated by Miami agency Crispin Porter & Bogusky. It was shot last week in Philadelphia and will […]

Poster group unveils experiential arm – Spank

Kinetic, the new business created by the merger of poster buying specialists Poster Publicity and Portland Outdoor, has launched an experiential division, called Spank. Spank, which is wholly owned by Kinetic, is already working with clients, including British Airways. It is also pursuing briefs with six other brands, thought to be existing Kinetic clients, including […]

Online casino to resurrect parlour game

Long-forgotten card games are being dusted down and given a new lease of life on the internet as online casinos vie for custom. This month, bookmaker Blue Square is launching a Web version of the Victorian parlour game Ace Race. It has been developed in house to go alongside another obscure game called Hoggenheimer. Ace […]

CIM seeks marketing director to raise profile

The Chartered Institute of Marketing (CIM) is looking for a marketing director, who will be responsible for the brand positioning of the organisation. The CIM marketing director will be in charge of the CIM brand as well as taking on a public relations role. He or she will report to newly installed chief executive Christine […]

Yell.com to launch online weather ads

UK local search engine Yell.com is launching an interactive advertising campaign which will deliver different ad executions depending on the weather at the time a search is run. The campaign was developed by digital agency AKQA, with i-level responsible for media strategy, planning and buying. Executions are tailored to topics which consumers traditionally search for, […]

Poster group unveils experiential arm – Spank

Kinetic, the new business created by the merger of poster buying specialists Poster Publicity and Portland Outdoor, has launched an experiential division, called Spank. Spank, which is wholly owned by Kinetic, is already working with clients, including British Airways. It is also pursuing briefs with six other brands, thought to be existing Kinetic clients, including […]

Britannia poaches Fowler to rebrand Bristol & West

Britannia, the UK’s second-largest building society, has appointed Barclays marketer Louise Fowler as head of marketing. She replaces Alan Long, who left Britannia in February following a restructure of the marketing department (MW February 3). Fowler, who takes over the role in September, will be responsible for developing the branding and advertising for the group. […]

Abbott Mead Vickers.BBDO wins £11m RAC account without pitch

Motoring organisation the RAC has moved its £11m creative account into Abbott Mead Vickers.BBDO without a pitch. It follows the £1.1bn takeover of the RAC by insurance group Aviva in March. Aviva, the UK’s largest insurance provider, already uses AMV for its Norwich Union account. It is not clear which agencies have been responsible for […]

Boots chief commercial director quits

Boots chief commercial director David Kneale, who had responsibility for marketing, is to leave in July. His duties will be split between retail director Alex Gourlay and commercial director Ian Filby. Gourlay moves to the role of beauty and lifestyle director and Filby takes the position of healthcare and store development director, with responsibility for […]

Miles Calcraft Briginshaw Duffy to handle Treasury campaign

Miles Calcraft Briginshaw Duffy has been appointed by the Treasury to handle a £4m campaign explaining the Government’s new stakeholder pension scheme. The Treasury has also appointed strategic brand and communications agency The Ingram Partnership to work on the project.

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