CIA wins Halifax £15m Net task

Halifax has appointed CIA Medianetwork to the £15m launch account for Internet bank IF.com, after a pitch against Mediacom TMB. The agency will work on a multi-media campaign to launch the bank with The Union, which will be responsible for the creative work. This will break shortly before IF launches in July. The Union has […]

Shopping around the clock

Food manufacturers and retailers are wising up to the round-the-clock culture and searching out innovative ways to deliver maximum convenience.

Digest

Sports Internet has struck a deal with Kelvin Mackenzie’s TalkSport to develop Web content and e-commerce opportunities for the radio group’s Website.

Pet’s Pyjamas launches £15m campaign

Pet’s Pyjamas, the home shopping company for animal lovers, launches a £15m UK advertising campaign through Saatchi & Saatchi and MediaVest this week. The campaign, which backs the launch of its online retail Website, PetsPyjamas.com, will spoof Granada TV’s This Morning programme presented by Richard and Judy with three executions titled ‘Rabbit’, ‘Collar’ and ‘Holiday’. […]

Digest

QXL, the online auction site, has launched its second customer profiling exercise to date. E-mails have been sent out to “a select group” of its 380,000 registered users, asking them to fill in a 30-question survey with the incentive of a prize draw for a European city weekend. The last survey was in August.

Digest

TradeDoubler, the Swedish e-commerce affiliate specialist, has launched in the UK. Forrester Research predicts companies with affiliate programmes will generate 21 per cent of revenue from affiliates by 2003.

McCann tipped to win Pfizer’s controversial Viagra account

McCann-Erickson has been tipped to land Pfizer’s controversial pan-European Viagra account. Reliable industry sources say McCann has been awarded the business, despite denials by New York-based consultancy Advice & Advisors, which handled the pitch. McCann’s London office also denies a decision has been reached. At least two other mainstream agencies, rather than healthcare specialists, are […]

Digest

Dialog, the business information provider, this week launched an “intuitive” Web search engine, called Webcheck, which allows users to drag and drop text into a search box.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]