L’Orél UK, the cosmetics and haircare giant, has appointed Sophie Gasperment as its new general manager, with overall responsibility for marketing.
Halifax has appointed CIA Medianetwork to the £15m launch account for Internet bank IF.com, after a pitch against Mediacom TMB. The agency will work on a multi-media campaign to launch the bank with The Union, which will be responsible for the creative work. This will break shortly before IF launches in July. The Union has […]
Sainsbury’s Bank is testing personal banking branches at ten supermarkets. The telephone bank hopes to increase new business by giving the brand a physical presence.
Food manufacturers and retailers are wising up to the round-the-clock culture and searching out innovative ways to deliver maximum convenience.
Sports Internet has struck a deal with Kelvin Mackenzie’s TalkSport to develop Web content and e-commerce opportunities for the radio group’s Website.
Pet’s Pyjamas, the home shopping company for animal lovers, launches a £15m UK advertising campaign through Saatchi & Saatchi and MediaVest this week. The campaign, which backs the launch of its online retail Website, PetsPyjamas.com, will spoof Granada TV’s This Morning programme presented by Richard and Judy with three executions titled ‘Rabbit’, ‘Collar’ and ‘Holiday’. […]
QXL, the online auction site, has launched its second customer profiling exercise to date. E-mails have been sent out to “a select group” of its 380,000 registered users, asking them to fill in a 30-question survey with the incentive of a prize draw for a European city weekend. The last survey was in August.
Waitrose chief Mark Price issues warning over AltaVista’s pricing initiative for unmetered Net access.
TradeDoubler, the Swedish e-commerce affiliate specialist, has launched in the UK. Forrester Research predicts companies with affiliate programmes will generate 21 per cent of revenue from affiliates by 2003.
McCann-Erickson has been tipped to land Pfizer’s controversial pan-European Viagra account. Reliable industry sources say McCann has been awarded the business, despite denials by New York-based consultancy Advice & Advisors, which handled the pitch. McCann’s London office also denies a decision has been reached. At least two other mainstream agencies, rather than healthcare specialists, are […]
Dialog, the business information provider, this week launched an “intuitive” Web search engine, called Webcheck, which allows users to drag and drop text into a search box.
In the cut-throat world of digital technology, scientists have done the unthinkable in allowing mobile phone users to eat and speak simultaneously.