Diageo banks on Quinn’s

With sales of ready mixed alcoholic beverages on the wane, Diageo is hoping that its latest innovation, a fruit juice drink with an ABV of 4%, will create an entirely new market as the company tries to distance itself from claims it encourages binge drinking. By Sonoo Singh Diageo has long been revered by many […]

Wonky at the chocolate factory

The chief executive blames Chris White, but Nestlé’s problems with its UK confectionery arm lie in an over-reliance on sub-brands, a failure to ‘globalise’ and an underestimation of rival Cadbury in its home market. If things don’t improve, co

Cracks begin to show in McDonald’s golden arches

McDonald’s is in a flap: it is to close 25 UK restaurants following a slump in sales, while the threat of avian flu has forced the fast-food giant to consider contingency plans. Profit margins across Europe were down from 15.6% to 14.9% last year; the UK outlook is particularly bleak, with the corporation admitting “weak […]

Waitrose strategy shifts from ‘product’ to ‘partner’

Waitrose is to launch a television campaign to signify a major shift in strategy, to draw attention to the premium shopping experience that customers can expect when they choose the supermarket chain. Previous Waitrose campaigns have focused on the quality of goods, but the new ad, which has been created by Miles Calcraft Briginshaw Duffy […]

Abbey plans ‘rebirth’ for simpler Cahoot offering

Abbey’s online bank Cahoot is to undergo a “rebirth” because being a Web-only brand is not enough any more. The online bank is relaunching a raft of new products and services, with a marketing drive spearheaded by digital creative agency Grand Union expected in April. Cahoot managing director John Goddard says it is changing its […]

Quorn axes marketing chief role

Premier Foods-owned Quorn has axed the role of its marketing director, following a restructure of the company. The decision comes after last month’s announcement that Quoin marketing director Guy Longworth is leaving the company to emigrate to the US. His role will be absorbed into the marketing structure of Premier Foods, which acquired Quoin-owner Marlow […]

Costa unveils own-brand version of Fairtrade coffee

Coffee shop chain Costa is to launch its own brand of fairtrade coffee to coincide with Fairtrade Fortnight, which begins this week. The new Costa blend is mixed from six varieties of fairly traded beans, and will be offered at no extra charge. The Whitbread-owned chain was the UK’s first high street coffee shop to […]

O2 owner moots brand roll out across Europe

The O2 brand could be rolled out across Europe following the company’s takeover by Telefonica, according to a leading telecoms analyst. The brand only exists in the UK, Ireland and Germany, but the company announced last week that Telefonica’s operation in the Czech Republic is to be renamed Telefonica O2. It is thought O2 will […]

DVD rental service signs Ann Summers partnership

Ann Summers, the adult retail chain, is among the latest group of partners for online DVD rental company ScreenSelect.co.uk. Ann Summers will promote ScreenSelect on its website, through its retail stores and also through its parties, hosted by representatives in homes throughout the UK. Customers who take up the offer of a free ScreenSelect trial […]

Anti-additives lobby to put brands on the spot

The Soil Association has teamed up with organic food manufacturer Organix to launch a campaign calling for a ban on additives in children’s foods, a move that could see brands including Coca-Cola, Haribo and Walkers come under the spotlight. The campaign begins today (Wednesday), with the groups lobbying the Government to take action over the […]

Olympics Bill changes are set to appease advertisers

The House of Lords has made three amendments to the Olympics Bill, which had previously met with strong opposition from the advertising industry. The amended Bill confirms there will be no automatic presumption that the law has been broken, should advertisers use words or expressions on the Bill’s protected list such as “Games”. Instead, the […]

New Campaign – Green & Black’s

Green & Black’s, the organic luxury chocolate brand, is planning a two-week burst of Mother’s Day press advertising through its strategic and creative advertising agency Brave.

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